Archive for July, 2009
Friday, July 31st, 2009
Forbes Study Has Google SEO at the Top of Web Marketing Tactics - 24-7PressRelease.com (press release)
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Forbes Study Has Google SEO at the Top of Web Marketing Tactics
24-7PressRelease.com (press release) According to a recent study published by Forbes, the best way to generate conversions is through search engine optimization (SEO). … |
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Friday, July 31st, 2009
BrightRoll Unveils Performance Pricing for Online Video Advertising
BrightRoll is launching Performance Pricing models for online video advertisements. They are:
- Cost Per Engagement (CPE): cost per each user-initiated video engagement or start
- Cost Per Completed Video (CPV): cost based on successful user-initiated video completion
- Cost Per Click (CPC): cost per click on video advertisement
“Requests from advertisers seeking a broader portfolio of pricing options to better align with their plan objectives led us to release this pricing model innovation,” said Tod Sacerdoti, BrightRoll’s co-founder and CEO. “Performance Pricing demonstrates that there is no one right way to buy online video advertising. By letting customers pay on the metrics that most benefit their individual campaigns, we’re continuing to remove inefficiencies in the video inventory buying process.”
What do you think of BrightRoll’s Performance Pricing? Let us know in the comments.
Comments Off - Posted in Advertising, Latest Info by Admin
Friday, July 31st, 2009
Webtrends Acquires Multivariate Testing and Optimization Company, Widemile
Webtrends has acquired Widemile, adding their multivariate testing and optimization services to their offering. Widemile’s platform provides advanced visitor segmentation, real-time reporting, intuitive wizards, and best practices training.
“Webtrends now offers the most open, elegant and powerful analytics and optimization platform available anywhere. Our customers want to further leverage the rich data set available with Webtrends Analytics, and Widemile’s capabilities provide a natural path to help our customers achieve better performance and improved ROI,” said Alex Yoder, Webtrends CEO.
The third-generation of Widemile’s platform is known for its ease of use, algorithms and architecture, and reporting capabilities.
“The Widemile and Webtrends offerings fit naturally to address the macro challenges and opportunities facing our customers in the coming years,” said Robert Bergquist, Widemile CEO and President. “The combination is a best-in-class integrated web analytics and optimization platform allowing users to plan online marketing programs with the assurance that built-in testing, targeting, and optimization solutions will maximize conversion rates.”
Comments Off - Posted in Analytics & ROI: Web Analytics, Latest Info by Admin
Friday, July 31st, 2009
SPONSOR MESSAGE: 200 million passionate people. Reach exactly the ones you want.
With Facebook Ads, you can target your ideal audience as precisely as you want- from age and gender to other demographics and interests. Each ad is 100% branded by the advertiser and will be easily viewed in the left-hand Ad Space by users connecting w…
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Friday, July 31st, 2009
Google Rolls Out Search Options to Image Search
Remember back in May when Google launched Search Options as part of its Searchology day? Well, now they’re rolling it out to Image Search as well.
If you don’t remember, Search Options provides a panel on the left side of the results page which helps you filter the results. Search Options originally launched just on the main Google web page.
As pretty much all of Google launches, this one is being rolled out. I wasn’t yet able to access it.
How about you? Have you checked out Search Options on Google Images yet? Tell us what you think of it in the comments section below.
Comments Off - Posted in Google: Images, Latest Info by Admin
Friday, July 31st, 2009
Param Network: Business with Search Engine Optimization - The Open Press (press release)
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Param Network: Business with Search Engine Optimization
The Open Press (press release) Param Network performed this year with high score business as Budget SEO Company, Natural organic SEO Company, Professional SEO Company, with various … Why Seo Is Important For Your BusinessOfficialWire (press release) web development and designBigNews.biz (press release) Professional web site design CompanyBigNews.biz (press release) all 4 news articles » |
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Friday, July 31st, 2009
Google Image Search Gets Some Useful Options
Following up the search options feature which was introduced recently, Google is has now implemented similar option feature to its Image Search property. It’s a pretty simple feature but could save you some valuable searching time if you want to narrow down your image search to get the most accurate search results. Essentially, these image search options makes it easier…
Check out the SEO Tools guide at Search Engine Journal.
Google Image Search Gets Some Useful Options
Comments Off - Posted in Latest Info, Search Engine News by Admin
Friday, July 31st, 2009
Google’s “Show More Results” Link Goes Contextual
It seems like Google has changed the way they handle the “show more results from” feature, by removing the simple HTML link to a site command feature and by dynamically opening up several more results, within the same search results page. …
Comments Off - Posted in Google: User Interface, Google: Web Search, Latest Info by Admin
Friday, July 31st, 2009
Expert says domain names and SEO should come together - Brafton
 Brafton |
Expert says domain names and SEO should come together
Brafton "[M]y first reaction is that domainers should be embracing SEO as the next-generation of domain name parking strategies to increase revenue," Seltzer wrote. … Merging the Worlds of Domain Names and SEODomain Name Wire all 2 news articles » |
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Friday, July 31st, 2009
SMN Webcast August 4: Andrew Goodman On PPC Campaign Automation
Next Tuesday, August 4 at 1 PM EDT, Search Marketing Now presents a webcast with Andrew Goodman on “PPC Campaign Automation: Bid Management, Alerts…the Works!” Not only will attendees benefit from Andrew’s PPC expertise—b…
Comments Off - Posted in Latest Info, SEM Industry: Conferences by Admin
Friday, July 31st, 2009
SEO Services India ( SEO India ) . Organic Search helps - PR-Inside.com (Pressemitteilung)
 PR-Inside.com (Pressemitteilung) |
SEO Services India ( SEO India ) . Organic Search helps
PR-Inside.com (Pressemitteilung) But we believe no SEO firm should guarantee any organic results on the top We at Rub The Web give guarantee with our experience. We will guarantee you that … |
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Friday, July 31st, 2009
Google Removes Beta Label from New AdWords Interface
Recently, Google removed the “beta” label from a bunch of apps, including GMail. Now they’re at it again. The new AdWords interface is the latest to say goodbye to beta.
If you haven’t made the upgrade, you’ll eventually be required to. But you can do so now, and here’s what to expect when you do:
- Performance graphs: Quickly recognize trends in your account performance via custom graphs on every page
- Roll-up tabs: Identify top priorities by viewing and editing all keywords, placements or ads in an account on a single tab
- In-line editing: Make faster adjustments with single-click editing that doesn’t require loading a separate page
- Networks tab: Improve performance on the content network by looking at site-level statistics and making changes directly from your reports
- Filters: View only the keywords, ads or other parts of your account that meet or miss the performance thresholds you specify
- Spreadsheet editing: Make efficient bulk edits to keyword lists by using spreadsheets directly in your account
- Location extensions: Make ads locally relevant by including business addresses with your ads
- Custom alerts: Flag real-time changes in key metrics to stay on top of trends in your performance and quickly take corrective action
Search marketers are already seeing improvements in their paid search efforts as a result of the new interface.
“The new AdWords interface has given us huge gains in efficiency,” said
Alex Mann, CEO, ClickTime. “We’re spending less time navigating the
system and more time making good decisions.”
What do you think about the new interface? Let us know in the comments section below.
Comments Off - Posted in Google, Latest Info by Admin
Friday, July 31st, 2009
Texas senator's website banned from Google index for poor SEO practice - Brafton
 Brafton |
Texas senator's website banned from Google index for poor SEO practice
Brafton Most good search engine optimization (SEO) professionals will say that loading sites with keywords or using hidden text to try to increase traffic is a big … |
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Friday, July 31st, 2009
16 Reasons The IM Charity Party at SES San Jose is Better Than Sitting in Your Hotel Room
It’s the end of day two at SES San Jose and you are having a great time. You’ve learned the essential SEO tools from Aaron Wall, had a conversion makeover from Bryan Eisenberg and watched the black hat white hate social media debate with Dave Snyder and Lee Odden. Should you spend a quiet night in your hotel room reading…
Check out the SEO Tools guide at Search Engine Journal.
16 Reasons The IM Charity Party at SES San Jose is Better Than Sitting in Your Hotel Room
Comments Off - Posted in Latest Info, Search Engine Conferences by Admin
Friday, July 31st, 2009
SEW Awards Finalists Named
The editorial team here at Search Engine Watch is proud to announce the finalists for the 2009 Search Engine Watch Awards. We had a great turnout this year, with nearly 100 entries for the 14 categories.
We’ve winnowed down the entries to three finalists in each category. Once our judging panel completes their deliberations, we’ll announce the winners in each category at Search Engine Strategies San Jose.
Look for my smiling face, along with several of our SEW Experts, in Booth 327 of the Expo Hall. We’ll be announcing the winners throughout the day on Tuesday and Wednesday, August 11 and 12.
And so, without further ado, let me congratulate the 2009 SEW Awards Finalists:
Most Innovative Use of Search Engine Optimization
- Procter & Gamble
- Washington Post Digital
- Wharton EMBA/Acronym Media
Most Innovative Paid Search Campaign
- Adobe Systems/Covario — Acrobat 9 Release
- ADT/Razorfish
- Pictage/Wpromote
Best Social Media Marketing Campaign
- Endless Vacation Rentals/iProspect — “Your Fat Chance”
- Grasshopper — “Advanced Phone Numbers”
- Pepsi/Eyeblaster — “Refresh Everything”
Best Business-to-Business Search Marketing Campaign
- All Metals & Forge/TopSpot Internet Marketing
- Kelly Services/TMP Directional Marketing
- PTS Data Center Solutions
Best Use of Local Search
- ARS & Rescue Rooter/TMP Directional Marketing
- Reliant Energy/Range Online Media
- Storage West
Best Integration of Search with Other Media
- Embarq/iCrossing
- Intel — “Sponsors of Tomorrow”
- Malibu Boats/PRWeb
Most Effective Use of Web Analytics
- Helzberg Diamonds/Rosetta
- PRNewswire/iCrossing
- World Travel Holdings — CruisesOnly.com
Technology Platform Search Marketers Can’t Live Without
- ClearSaleing
- Lyris HQ
- Marin Search Marketer
Best SEM Technology Platform for SMBs
- Marchex Connect
- ReachLocal
- Webvisible Geneva
Best Social Media Platform for Marketers
- Facebook Ads
- YouTube Promoted Videos
Best Web Analytics Platform
- Omniture Online Marketing Suite
Best Search Engine Ad Platform
- blinkx AdHoc
- Jumptap tapMatch
- LookSmart AdCenter
Search Engine with Most Relevant Results
- Local.com
- Yahoo Search
Most Innovative New Search Engine
- COGITO Focus
- FanSnap
- TapTu
Comments Off - Posted in Latest Info, SEM Industry: Awards by Admin
Friday, July 31st, 2009
Microsoft/ Yahoo Deal Already Reshaping SEO
The search engine landscape has already changed since Microsoft released Bing: all SEOs expected the unexpected; we all knew that Bing was just the first step towards something bigger, louder, and in the end more significant. Microsoft didn’t disappoint – the latest deal with Yahoo has already stirred controversy in all SEO circles.
The pondering just started: is the deal…
Check out the SEO Tools guide at Search Engine Journal.
Microsoft/ Yahoo Deal Already Reshaping SEO
Comments Off - Posted in Google, Latest Info, Microsoft, SEO strategies, Search Engine News, Yahoo, bing by Admin
Friday, July 31st, 2009
Want Solid SEM Benchmarks? This Report Has Them By The Boatload
Each year, Marketing Sherpa compiles an exhaustive look at the state of search marketing. Each year, these reports grow more comprehensive, reflecting the continuous change and evolution of our industry as it grows up. This year’s report is no ex…
Comments Off - Posted in Bookshelf, Latest Info, SEM Industry: Stats by Admin
Friday, July 31st, 2009
What Micro-Hoo Might Mean For Local Search
As the dust begins to settle on the Microsoft-Yahoo search deal, we’re finding that this week’s announcement raised as many questions as it answered. The companies told Danny and Greg that the agreement covers “web, image, and video s…
