Archive for October, 2009
Saturday, October 31st, 2009
Journeys Thru Paradise Launches Improved & Search Optimized Website - OfficialWire (press release)
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Journeys Thru Paradise Launches Improved & Search Optimized Website
OfficialWire (press release) SEO Samba executes search engine optimization best practices automatically to streamline the marketing copy creation process, and optimize & broadcast your … and more » |
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Saturday, October 31st, 2009
Why is Search Engine Optimization Important? - CPA Technology Advisor
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Why is Search Engine Optimization Important?
CPA Technology Advisor If you are interested in acquiring new business, then you need to understand what search engine optimization (SEO) is and how it can deliver … Self-sabotage SEO strategies unveiledSEO Consult - SEO News (blog) all 2 news articles » |
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Saturday, October 31st, 2009
Halloween ‘09 From Google, Yahoo, Bing & Others
Today is Halloween and the search engines have logos up for the special day. Before I post the logos, here are some posts from others in the community on Halloween.
Matt Cutts of Google had a holy costume. Google Blogoscoped noticed Google added tr…
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Saturday, October 31st, 2009
Self-sabotage SEO strategies unveiled - SEO Consult - SEO News (blog)
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Self-sabotage SEO strategies unveiled
SEO Consult - SEO News (blog) Now, every website needs to prescribe to the laws of SEO. Without following those laws, you can forget about being found on the internet. … |
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Saturday, October 31st, 2009
125.5 Million Americans Watched 10.3 Billion YouTube Videos in September
Normally, announcements made on a Friday afternoon are bad news. But yesterday at 4:21 p.m., comScore Video Metrix announced that more than 168 million U.S. Internet users watched nearly 26 billion videos online during September 2009 — an average of 154 videos per viewer. That’s good news, isn’t it?
To put this in perspective, Super Bowl XLIII achieved the largest television audience in U.S. history with a total audience of 151.6 million viewers, according to official national ratings data released by Nielsen Media Research.
In other words, more Americans are watching online video each and every month than watch the Super Bowl once a year. Get it? Got it? Good.
YouTube accounted for close to 40 percent of the 26 billiion videos viewed during September, to remain the market leader by a wide margin.
According to comScore,
– 84.8 percent of the total U.S. Internet audience viewed online video in September.
– The average online video viewer watched 9.8 hours of video that month.
– The duration of the average online video was 3.8 minutes.
– 125.5 million viewers watched nearly 10.3 billion videos on YouTube.com — which is 82.4 videos per viewer.
– 45.6 million viewers watched 424 million videos on MySpace.com — which is 9.3 videos per viewer.
Now, let’s compare these numbers to ones that search marketers should know by heart.
According to comScore qSearch, Americans conducted 13.8 billion core searches in September 2009. They watched nearly 26 billion videos online that month. This means Americans are watching almost twice as many videos as they conducting searches at the five major search engines.
So, is your video marketing budget twice as large as your search marketing budget? Hmmm. Maybe that’s why the news was buried on a Friday afternoon.
Let’s drill down a little deeper.
There were almost 9 billion core searches conducted on Google in September. There were 10.3 billion videos viewed on YouTube that month. That’s right, Americans are watching more videos on YouTube than then are conducting searches on Google.
But wait! There’s more!
According to comScore qSearch, there were 21.3 billion expanded search queries conducted in September. This counts searches for mapping, local directory, and user-generated video sites as well as searches at the major search engines.
Who were the leaders in expanded search?
Google was #1 with 9.4 billion expanded search queries.
YouTube was #2 with 3.5 billion.
Yahoo! as #3 with 2.7 billion.
Bing was #4 with 1.2 billion.
So, even if you put blinders on and say you are only interested in “search” and not interested in “marketing,” then YouTube belongs on your A-list. It is the #2 search engine.
If you want to see what other marketers are doing on YouTube, check out Coldwell Banker’s channel. And for the backstory, check out my interview with Michael Fisher, Senior Vice President of Marketing at Coldwell Banker, at SES San Jose 2009.
Michael Fisher of Coldwell Banker discusses Coldwell Banker’s successful viral marketing campaigns
And there are advertising opportunities on YouTube, as well. For example, check out my interview with Matthew Liu, YouTube Product Manager, at SES New York 2009. He talks about Sponsored Videos, which has since been renamed Promoted Videos.
YouTube Product Manager, Matthew Liu on YouTube’s Insight and Sponsored videos at SES NY 2009
Now, many search marketers measure the success of their campaigns in terms of conversions. In these cases, it’s not just about views or clicks; it’s about what the user did next: Buy something, fill out a form on your website, or take some other action.
These marketers want to be able to incorporate these kinds of conversions into their campaigns so they can “close the loop” and drive traffic to off-YouTube web pages. Back in June, YouTube launched this feature as an option for all Promoted Videos, allowing anyone who runs a campaign to specify a “Call-to-Action” for users, helping them generate engaged, well-targeted traffic for their websites.
Adding a Call-to-Action overlay to your video is easy. First, run a campaign to promote your video on YouTube. Then, go to the Video Details page under My Videos and fill out the fields in the section marked “Call-to-Action overlay.” All you have to do is include a short headline, ad text, a destination url, and upload an optional image, and the overlay will appear whenever someone watches your video. Clicks on the overlay will be tracked in YouTube Insight.
Get it? Got it? Good.
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Saturday, October 31st, 2009
Automotive Dealers Learn How to Leverage Google’s Secrets to Achieve Google … - Reuters
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Automotive Dealers Learn How to Leverage Google's Secrets to Achieve Google …
Reuters Similar to Search Engine Optimization, which optimizes a web page so it ranks higher, Consumer Optimization techniques allow pre-owned automotive dealers to … and more » |
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Saturday, October 31st, 2009
3 Tools to Preview Search Results without Leaving Google SERPs
There can be numerous ways to tweak Google Search results page we’ve discussed before: you can remove re-directs from Google SERPs, combine Google with Twitter or with Bing and even sort Google search results.
This post is about the tools that let you view Google search results without actually leaving the Google SERPs by either previewing search results or splitting the…
Check out the SEO Tools guide at Search Engine Journal.
3 Tools to Preview Search Results without Leaving Google SERPs
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Saturday, October 31st, 2009
Next SES Expo Scheduled for November 5th 2009 - SubmitEdge SEO News
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Next SES Expo Scheduled for November 5th 2009
SubmitEdge SEO News The SEM training would be held at Downtown Conference Center, 157 William Street and would include workshops on Search engine optimization (SEO) and … |
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Saturday, October 31st, 2009
Finally, a Web Design Company in India with Integrated SEO Services! - PR-Inside.com (Pressemitteilung)
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Finally, a Web Design Company in India with Integrated SEO Services!
PR-Inside.com (Pressemitteilung) Seeing the ever-increasing need of web designs that are search engine friendly and compatible with SEO strategies in vogue, Bhartiweb has come up with a … |
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Saturday, October 31st, 2009
Company Profile for Fletcher Marketing Services - IT Business Net
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Company Profile for Fletcher Marketing Services
IT Business Net … direct mail, website strategy, content and development, Search Engine Optimization, webinars, distributor planning and management, and trade shows. … Company Profile for Fletcher Marketing ServicesReuters all 21 news articles » |
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Friday, October 30th, 2009
Company Profile for Fletcher Marketing Services - IT Business Net
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Company Profile for Fletcher Marketing Services
IT Business Net … direct mail, website strategy, content and development, Search Engine Optimization, webinars, distributor planning and management, and trade shows. … Company Profile for Fletcher Marketing ServicesReuters all 20 news articles » |
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Friday, October 30th, 2009
NetGain SEO Partners With Container Essentials - Wire Service Canada (press release)
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NetGain SEO Partners With Container Essentials
Wire Service Canada (press release) This press release elaborates on a new partnership between Container Essentials and NetGain SEO. NetGain will be handling all marketing, web and graphic … |
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Friday, October 30th, 2009
Business Wire Conducts Video Interview of Warren Buffet
Last month, after watching HostingYourParty, which told people how to host a Microsoft Windows 7 House, I asked: If you create something so bad that it goes viral, is it a public relations disaster?
Today, after watching “Warren Buffett is Bullish on America’s Future, but Says That a Full Economic Recovery Will Take a While,” I’ll ask a different question: If you create something so good, is it a video marketing triumph even if it doesn’t go viral?
In the video, Cathy Baron Tamraz, President and Chief Executive Officer of Business Wire, a wholly owned subsidiary of Berkshire Hathaway, interviews Warren Buffett, Chairman of Berkshire Hathaway Inc.
Okay, so not every company has the “Oracle of Omaha” as its chairman. But every company has a chairman, CEO or president who their customers, stockholders and the media want to hear from.
Yes, yes, you can always insert a quote from Le Grand Fromage in your next press release. But, imagine inserting a video interview as well.
You’ll find the Business Wire press release was posted yesterday. It is entitled, “Warren Buffett is Bullish on America’s Future, but Says That a Full Economic Recovery Will Take a While.”
And attached to the press release is the video below.
So, even if 590,000 people don’t view it in the next three days, I still found it compelling.
Oh, speaking of 590,000 views, that is what a demonstration of Google Maps Navigation (Beta) has received in the past three days. You can see it below.
Okay, okay, so most companies don’t have brand names that are verbs as well as nouns. But every company has products that its customers, shareholders and other stakeholders want to hear about.
So, do these videos have anything else in common? They aren’t funny, which also makes me think: Why isn’t your company using video marketing?
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Friday, October 30th, 2009
I Vant To Suck Your Bing
Here’s a post for a relatively slow Friday afternoon: two ads for Bing that vaguely tie in with Halloween. Halloween is generally speaking a children’s holiday. So first comes a “Bing Goes the Internet” video featuring elementar…
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Friday, October 30th, 2009
Search Engine Optimization Takes on New Meaning for Small Business Owners in … - PR Web (press release)
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Search Engine Optimization Takes on New Meaning for Small Business Owners in …
PR Web (press release) Search Engine Optimization fits the bill and is undoubtedly the new wave of marketing effectiveness. Utilizing it correctly can quickly catapult a business … |
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Friday, October 30th, 2009
Bing Adds NFL, Flight Information To Mobile Browser
Bing has announced a couple additions to its mobile browser today: expanded NFL information and airline flight status reports.
The NFL feature works by typing in a team or player’s name, and provides stats, scores, and schedule details. Bing als…
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Friday, October 30th, 2009
Despite PageRank Dropping In Webmaster Tools, Google Pushes Toolbar PageRank Update
Fifteen-days ago, Google dropped PageRank values from Webmaster Tools and the search community took that as a bold statement. The statement was clear, webmasters “shouldn’t focus on PageRank so much,” said Google.
Last night, Google pu…
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Friday, October 30th, 2009
Outside.in Expands Its Hyperlocal Search Capabilities
While real-time search gets all the attention these days, there’s also increased interest in hyperlocal search. Where real-time search answers What’s happening right now?, hyperlocal search answers the question, What’s happening right…
