Thu 28 Jan 2010
Posted by Admin under 100% Organic, Columns, Latest Info
In the past few months, I’ve been the technical SEO consultant to 6 companies who have been in the process of redesigning their websites. The companies range in size from a one-person show to a world-reknowned Boston hospital, and everything in between. All of the companies were smart enough to know they needed expert SEO [...]
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Thu 21 Jan 2010
Posted by Admin under 100% Organic, Latest Info
When it comes to SEO, folks tend to think of me as super-tactical (perhaps because, when presenting at conferences, I cram so many tips and tricks into my infamous 80 slide PowerPoints when I have only 10 minutes to present!) But in actuality, I’m really very strategic. My new title at Covario (now that Covario [...]
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Thu 14 Jan 2010
Posted by Admin under 100% Organic, Latest Info
With how much information SEO’s have available to them, it is easy to get lost in analysis paralysis. The opportunities are virtually endless. The only limits are time and capital. And markets keep shifting.
Given that, sometimes seeing a visual abstract of the market can help you better understand your market position (or at least allow [...]
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Thu 10 Dec 2009
Posted by Admin under 100% Organic, Latest Info
When companies acquire a new web property, they often integrate the content with little regard for preserving the site’s performance in the search engines. Even worse, they may simply disregard content based on branding guidelines, technical restrictions, or other reasons that cause that page to go away.
Developing an SEO site acquisition strategy would ensure that [...]
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Thu 19 Nov 2009
Posted by Admin under 100% Organic, Latest Info
Have you ever tried to create an interesting blog on a topic that people rarely interact with? Can you really build a thriving readership of loyal fans interested in a dry topic like root canals or debt consolidation? Most likely not.
It is far easier to go where the conversation is than it is to create [...]
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Thu 12 Nov 2009
Posted by Admin under 100% Organic, Latest Info
A few years ago, I was attending a training session on brand guidelines for a large technology company. The products and services they provided were described by the presenter as the “plumbing” in the wall – something you don’t see, but it allows things to work properly, which makes your life easier. It’s tough to [...]
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Thu 12 Nov 2009
Posted by Admin under 100% Organic, Latest Info
A few years ago, I was attending a training session on brand guidelines for a large technology company. The products and services they provided were described by the presenter as the “plumbing” in the wall – something you don’t see, but it allows things to work properly, which makes your life easier. It’s tough to [...]
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Thu 5 Nov 2009
Posted by Admin under 100% Organic, Latest Info
The Free Dictionary definition for optimize:
op·ti·mize: To make as perfect or effective as possible.
My long-standing definition of Search Engine Optimization (SEO):
“Making your site the best it can be for users and search engines.”
SEO is both as simple and as difficult that
Making something optimal by its very nature is going to be hard work. Being the [...]
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Thu 29 Oct 2009
Posted by Admin under 100% Organic, Latest Info
SEO is an art. (Hence, the name of my and my co-authors’ brand new book, The Art of SEO). Crafting copy that sells, as well as ranks, is an art. So is link baiting. But SEO is also a science. Crafting rewrite rules, robots.txt directives, and so forth is pretty geeky stuff. The science [...]
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Thu 15 Oct 2009
Posted by Admin under 100% Organic, Latest Info
Enterprise Search Marketing programs face a multitude of challenges. Lack of resources, lack of accurate metrics, difficulty getting site changes implemented for organic optimization and so forth. Many of these challenges are more on the organizational side of things than anything else. For those of you in this camp, here’s a challenge that will sound [...]
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Thu 8 Oct 2009
Posted by Admin under 100% Organic, Latest Info
I recently read an article by Rand Fishkin of SEOmoz, entitled “Terrible SEO Advice: Focus on Users, Not Engines” that could potentially set SEO back at least at decade, in my opinion.
In the article, he apologized to his audience of budding SEOs for having ever told them to do what’s right for their users. In [...]
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Thu 1 Oct 2009
Posted by Admin under 100% Organic, Latest Info
The holiday shopping season is coming up fast. Don’t worry, there’s still time to do some quick-turnaround SEO that can have an impact on your natural search traffic (and resulting revenue!) in time for Black Friday and CyberMonday.
For many online retailers, November and December are the busiest months of the year. Of course, this is [...]
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Thu 17 Sep 2009
Posted by Admin under 100% Organic, Latest Info
Organic links – the ones that just happen are typically driven by things like public relations, brand awareness, unique content, existing exposure, and social networking. In competitive markets, some aspects of the evolving SEO field should be baked into the core of the company’s DNA. When you get interviewed, you have to know to [...]
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Thu 10 Sep 2009
Posted by Admin under 100% Organic, Latest Info
SEO is confusing to many. It’s shrouded in mystery, often has a bad reputation and is not generally understood by traditional marketers. Heck, it’s not even understood by website developers nor some who sell SEO as a service.
Yet SEO is nothing more or less than an additional marketing channel for your business. Let me explain, [...]
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Thu 3 Sep 2009
Posted by Admin under 100% Organic, Latest Info
Nowadays, a great many websites are powered by a content management system (CMS) along with a back-end database. And for good reason. It’s too unwieldy to code HTML on a page-by-page basis, as you expand your content offerings to the thousands or tens of thousands of pages (and beyond). Content managements systems to the rescue! [...]
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Thu 13 Aug 2009
Posted by Admin under 100% Organic, Latest Info
…and how it relates to your business and your SEO.
As I write this, I’m on vacation in the Russian River Valley of Sonoma County, CA. While this won’t be 100% organic SEO as is usually the topic, I’ll try my best to tie some of my vacation experiences to the SEO world, and to business [...]
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Thu 6 Aug 2009
Posted by Admin under 100% Organic, Latest Info
Links long ago became the currency of the Web, thanks in no small part to Google and its PageRank algorithm. Like anything of value, link authority is bought, sold, leased, bartered, brokered, swindled and stolen. The fact that links are valuable is widely accepted. But yet when pressed, can any SEO or link builder really [...]
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Thu 30 Jul 2009
Posted by Admin under 100% Organic, Latest Info
You only get to launch a product or service or piece of featured content once. Is the best way to maximize economic yield to make it free or paid? If it is free is can spread far and get many links, but it does not produce any revenue directly. If it is paid a much [...]
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