A/B testing

Archived Posts from this Category

Fri 8 Jan 2010

Testing In 2010: Tips & Ideas To Get You Started

Posted by Admin under A/B testing, Google: Website Optimizer, In The Trenches, Latest Info, conversion, testing, web analytics

If you asked some of the best online marketers in the business what one piece of advice they can give you to help make your site better, stronger or more profitable, I bet most would say “test your pages, test your techniques, and test your theories.”
The one constant in search engine marketing is change. [...]

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Sat 19 Sep 2009

A Primer On Website Testing

Posted by Admin under A/B testing, How To: Analytics, Latest Info, SEM Tools: Web Analytics, Search Marketing: Landing Pages, multivariate testing, split testing, testing

Search marketers can learn a lot from scientists. Scientists spend their life testing things, one after the other, incessantly trying to discover new interactions between atoms, molecules, viruses, bacteria, etc. One of the greatest scientists of all time, Albert Einstein, said, “A theory is something nobody believes, except the person who made it. An experiment [...]

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