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Mon 11 Jan 2010

PPC Academy: New Column From Search Engine Land

Posted by Admin under About Search Engine Land, Latest Info, PPC Academy

Our newest Search Engine Land column, PPC Academy, launches today. PPC Academy is a comprehensive, one-year search advertising course from beginning to end. Starting with the basics, PPC Academy progressively explores all of the varied facets of paid search, and the tactics needed to succeed and become an advanced paid search marketer. PPC Academy [...]

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Wed 9 Dec 2009

Conversion Science: New Column From Search Engine Land

Posted by Admin under About Search Engine Land, Conversion Science, Latest Info

Our newest Search Engine Land column, Conversion Science, launches today. Conversion Science focuses on that all important aspect of search marketing, persuading users to take action. Columnists write about ad and landing page testing and tuning, techniques for moving searchers through the conversion funnel, and more. The Conversion Science column appears weekly at Search Engine [...]

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Tue 8 Sep 2009

Multinational Search: New Column From Search Engine Land

Posted by Admin under About Search Engine Land, Latest Info, Multinational Search

Our newest Search Engine Land column, Multinational Search, launches today. Multinational Search looks at the complex challenges of search marketing in multiple countries and languages. Columnists focus both on the technical complexities of creating and managing a campaign spread across the world, and also at the cultural issues that arise when trying to appeal [...]

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Fri 15 May 2009

Congrats Barry Schwartz On New Baby Girl!

Posted by Admin under About Search Engine Land, Latest Info

Our hard working news editor Barry Schwartz is taking the day off today – something he almost never does — and with good reason. Barry’s become a father for the first time! His daughter (no name yet) was born this morning.
Search Engine Land readers see Barry’s name in plenty of stories, but few really realize [...]

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Mon 22 Dec 2008

Search Engine Land’s New Look

Posted by Admin under About Search Engine Land, Latest Info, Top News

Search Engine Land turned two years old this month. In that time, our content has blossomed. We run nearly 20 columns on search marketing issues, routinely post multiple brief items per day about breaking search news along [...]

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