adam goldberg

Archived Posts from this Category

Sun 17 Jan 2010

One Small Step For Marketers, One Giant Leap In Profit

Posted by Admin under Features: Analysis, Latest Info, adam goldberg, attribution managament, clearsaleing, forrester wave, interactive attribution

Why does accuracy matter when measuring marketing effectiveness? Accuracy matters because in today’s world, marketing decisions are made on data. The best creative is not the one that makes us laugh the hardest, and it’s not the one that we remember for the longest period of time. No, it’s the one that produces the most [...]

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Mon 28 Dec 2009

Attribution: What It Is And Why It’s Important

Posted by Admin under How To: Analytics, How To: SEM, Latest Info, adam goldberg, advertising analytics, attribution management, clearsaleing, forrester, interactive attribution, operational attribution, purchase path, wave report, web analytics

Forrester Research, Inc. recently released their Interactive Attribution Q4: 2009 report, a 44-criteria evaluation of interactive attribution vendors. The report opens with a statement of why accurate, interactive attribution is so crucial:
“The de facto industry standard of measuring the value of campaigns or media placements by the most recent click or interaction is ripe for [...]

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