advertising analytics

Archived Posts from this Category

Mon 28 Dec 2009

Attribution: What It Is And Why It’s Important

Posted by Admin under How To: Analytics, How To: SEM, Latest Info, adam goldberg, advertising analytics, attribution management, clearsaleing, forrester, interactive attribution, operational attribution, purchase path, wave report, web analytics

Forrester Research, Inc. recently released their Interactive Attribution Q4: 2009 report, a 44-criteria evaluation of interactive attribution vendors. The report opens with a statement of why accurate, interactive attribution is so crucial:
“The de facto industry standard of measuring the value of campaigns or media placements by the most recent click or interaction is ripe for [...]

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Fri 17 Jul 2009

Giving Credit To Keywords Where Credit Is Due

Posted by Admin under Features: Analysis, Latest Info, PPC, Paid Search, Search Ads: General, advertising analytics, attribution management, clearsaleing, keywords, purchase path

We exhibited at the Internet Retailer show in Boston recently. The signage in our booth touted that we had the ability to do attribution management. For that reason, a lot of people came up to us and told us about a situation they are facing that is very common with paid search marketers: their branded [...]

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