Analytics & ROI: Web Analytics

Archived Posts from this Category

Wed 20 Jan 2010

Dear Avinash: Kaushik answers search, SEO metrics, and analytics questions

Posted by Admin under Analytics & ROI: Web Analytics, Latest Info

Avinash Kaushik and Greg Jarboe

Image by SESConferenceSeries via Flickr

Back on January 12, 2010, Avinash Kaushik, co-founder of Market Motive Inc. and best-selling author of Web Analytics: An Hour A Day, was the featured presenter on an SES Webcast about Analytics 2010 - Driving the data!

Now, I did happen to mention in a blog post about the event that Kaushik would be giving out six free copies of his newest book, “Web Analytics 2.0,” to the participants who ask the most compelling questions during the webcast. So, maybe I’m partially to blame for what happened next.

His webcast was a big success. And in terms of Key Performance Indicators (KPI), his questions-per-attendee was off the chart!

But there were more questions than he had time to answer in the one-hour webcast.

Fortunately, he has taken the time and effort to tackle a small selection of the 80 questions the he could not answer in the wide ranging webinar. You’ll find them on his blog, Occam’s Razor, in a post entitled, “Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers.”

And his detailed answers are accompanied by illustrations, charts, and screen shots. So, dig in — and dig deep.

Oh, and that’s just a small sample of what you’ll hear during his morning keynote at SES London 2010 as well as one of the keynotes at SES New York 2010.

This is also why I’ve advised industry veterans: Don’t sleep in. Yes, yes, it’s traditional to drink all night and sleep through the morning keynotes. But you won’t want to miss Kaushik’s morning keynote, “Be Awesome: Ideas for Approaching Search Analytics Differently.”

If you want the KPI for hearing his keynote, then I suggest “actionable-insights-per-words-spoken.” Based on his track record, Kaushik’s keynotes will be off the chart.

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Fri 4 Dec 2009

New Google Analytics Code Snippet Part of Effort to Speed Up the Web

Posted by Admin under Analytics & ROI: Web Analytics, Latest Info

This week, Google has been pushing out features as part of its campaign to make the Internet faster. Webmaster Central released the Site Performance tool where developers can get suggestions on making their sites run more efficiently. And Google launched its own Public DNS service, to help browsers resolve URL/IP associations faster.

Google Analytics is getting in on the effort with a new code snippet. If you’re not familiar, when you sign up for Google Analytics, you’re given a piece of code to put on your website. That’s how Google can track stats on your site.

This new code snippet is called Asynchronous Tracking and it’s designed to streamline the process of code loading for a given web page. Specifically, Google Analytics is touting the following benefits:

  • Faster tracking code load times
  • Enhanced and more accurate data collection
  • Elimination of tracking errors when the JavaScript hasn’t fully loaded

Asynchronous Tracking is in Beta and it’s optional. The old code will still work if you don’t decide to make the switch.

 

Wed 18 Nov 2009

iPerceptions Launches New Interactive Dashboard Compatible with Web Analytics Programs

Posted by Admin under Analytics & ROI: Web Analytics, Latest Info

iPerceptions has launched a new integrated web analytics solution called A&B Interactive Dashboard. The tool is designed to draw out behavioral and attitudinal data to provide marketers a clearer idea of what’s drawing conversions and why. It’s compatible with web analytics programs such as Google Analytics, Omniture, Coremetrics, and Web Trends.

Stephanie Hamel, Director and Treasurer of the Web Analytics Association is calling the tool a “game changer.”

“Today, there is no simple way for companies to combine behavioral and attitudinal data without a tremendous amount of effort and cost,” said Hamel. “Now, iPerceptions is offering a simple and easy-to-use dashboard that gives website operators the ability to flexibly interact with a fully integrated dataset that delivers real insight.”

The A&B Interactive Dashboard provides:

  • KPI Tracker to monitor user-selected KPIs over time (time on site, satisfaction, POV, task completion, etc.)
  • Data Miner to empower users to crosstab, slice and dice clickstream and survey data together (referrals versus POV)
  • Text Miner to enable users to browse and visualize associated open-ended text data and behavioral data (for example, reasons for abandoning your funnel)
  • Benchmarks to track the evolution of the comprehensive website KPIs against the KPI of a self-selected combination of more than 30 industries and millions of consumer self-initiated surveys served by iPerceptions 4Q and webValidator Continuous Listening Solutions
  • Outcome Predictor to enable the user to run priority grids and model out “what-if?” scenarios

iPerceptions is attempting to fill what they view as gaps in current web analytics tools.

“Marketers need to have their finger on the pulse of their online visitors,” said Claude Guay, CEO of iPerceptions. “The only way to do this is to put the ‘what’ and the ‘why’ together, so you finally have context for the behavior based on their spoken intention. A&B Interactive Dashboard breaks down the divides of web analytics to give every marketer a fast, easy and cost effective way to drill down into the full range of data that makes or breaks a website.”

One of iPerceptions goals in the launch of the A&B Interactive Dashboard is to provide additional to Google Analytics, a free web analytics tool. The new dashboard is designed to help interpret the raw data that Google Analytics provides. The solution can provide additional analytics without the costs associated with some of the paid web analytics tools out there.

This could be a great mid-range solution during a time when marketing budgets are tightened or small businesses are wary of how they’re resources are being spent.

 

Fri 31 Jul 2009

Webtrends Acquires Multivariate Testing and Optimization Company, Widemile

Posted by Admin under Analytics & ROI: Web Analytics, Latest Info

Webtrends has acquired Widemile, adding their multivariate testing and optimization services to their offering. Widemile’s platform provides advanced visitor segmentation, real-time reporting, intuitive wizards, and best practices training.

“Webtrends now offers the most open, elegant and powerful analytics and optimization platform available anywhere. Our customers want to further leverage the rich data set available with Webtrends Analytics, and Widemile’s capabilities provide a natural path to help our customers achieve better performance and improved ROI,” said Alex Yoder, Webtrends CEO.

The third-generation of Widemile’s platform is known for its ease of use, algorithms and architecture, and reporting capabilities.

“The Widemile and Webtrends offerings fit naturally to address the macro challenges and opportunities facing our customers in the coming years,” said Robert Bergquist, Widemile CEO and President. “The combination is a best-in-class integrated web analytics and optimization platform allowing users to plan online marketing programs with the assurance that built-in testing, targeting, and optimization solutions will maximize conversion rates.”