Fri 5 Feb 2010
Posted by Admin under In The Trenches, Latest Info, analytics, bounce rate, conversion funnel
Of all the metrics that I struggle and fight with, probably the easiest one I’ve found to correct is a high bounce rate. The reality of website design lies in the fact that many choices are made in page layout, color and image choice based on what the graphic designer or website owner like—not [...]
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Wed 6 Jan 2010
Posted by Admin under In House, Latest Info, analytics, baselines, data, goals, reporting
This being my second in-house SEO column for Search Engine Land, I wanted to continue where I left off by giving you some insight into some best practices for in-house SEO reporting. The understanding of analytics and reporting, setting up a baseline for your goals, and how to report on those goals and analytics.
If you’ve [...]
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Fri 30 Oct 2009
Posted by Admin under Analyze This, Latest Info, SEM Tools: Web Analytics, analytics, web analytics
Two rockstars have emerged in the web analytics field to date. We all know who they are: Eric Peterson has demystified analytics for us, while Avinash Kaushik has helped us take it one day, or dare I say, “an hour a day,” at a time. And one of them says web analytics is easy [...]
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Thu 17 Sep 2009
Posted by Admin under Latest Info, analytics
In May Ann did a post “Track Keyword Positions with BLVD Status” showing how you can enhance your keyword tracking with the analytics tool BLVDStatus.com. Well earlier this week they launched two new products, both of which greatly enhance your ability to track and understand both your keyword traffic and rankings.
Keyword Vitals: Basically a marriage between keyword traffic reports and ranking reports on steroids. It lets you set a date range and see all the words bringing traffic to your site, their visits, unique visitors, conversions, plus “Start Rank,” “Avg Rank,” and “Current Rank.” Start rank is the ranking of each word for the start of your date range, avg rank is the rank throughout the date range and current rank is the live rank, it is green if it is better than the start rank and red if worse.
Advanced Filtering Options: Keyword Vitals lets you filter the results based off of the criteria you present.
- Filter by traffic amount – which lets you bring back only words with a certain amount of visits
- Filter by conversion count – bringing back only words that lead to conversions
-Filter by rank – Brings back only the words that rank within a range you set, ie Top 10.
You can also filter by clicking on the keywords themselves or using the search box.
- Filter by keyword – Will Show every word your site gets traffic from that includes the phrase you specify.
- Filter by URL – Will show every word an individual URL gets traffic for plus rankings. This is very helpful in tracking ROI
of a social media campaign. As it proves that links from viral success lead to rankings.
Alerts: You can also set up keyword alerts by clicking on the keyword, which allows you to be notified via Twitter or Email if your rankings move up or down.
Alerts also allows you to set up notifications for traffic jumps, specific traffic jumps from referring domains, and conversion alerts.
All in all we liked it when it showed you the rankings before and now with a detailed keyword reporting suite and alerts to help you keep tabs on your site it has become a very powerful tool in the SEO space.
Check out the SEO Tools guide at Search Engine Journal.
New Features & Alert System in BLVD Status
Tue 4 Aug 2009
Posted by Admin under Features: Analysis, Latest Info, Paid Search, Search Ads: General, analytics, attribution management, clearsaleing, keywords, purchase path
Your ads are often not selling the products that you designed them to sell. We have found that upwards of 48.38% percent of the time people end up buying a product different than the the one featured on ad they clicked on, and upwards of 11.28% of the time they bought a similar product, but [...]
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Mon 4 May 2009
Posted by Admin under Latest Info, Locals Only, Search Analytics, analytics, internet analytics, local search engine optimization, local seo, smb analytics, smb marketing, web analytics
Many businesses seek to target local searchers for their products and services, and careful review of a site’s analytics is one of the key weapons in a local business’s competitive arsenal. Here are a few tips on what metrics to look at and how to use some of them in optimizing your site to rank better in local search results.
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