AOL: MapQuest

Archived Posts from this Category

Thu 31 Dec 2009

Year In Review: Local Search & Maps

Posted by Admin under AOL: MapQuest, Google: Maps & Local, Latest Info, Microsoft: Bing Maps & Local, SEO: Local, Search Engines: Maps & Local Search Engines, Search Marketing: Local Search Marketing, Top News, Yahoo: Maps & Local

While analysts and practitioners have been prognosticating the imminent arrival
of local search for the last several years, 2009 was finally the year that proved
us right. A number of innovations
and developments in mobile search, such as the widespread adoption of the
iPhone, the release of [...]

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Tue 22 Dec 2009

MapQuest Integrates Citysearch Content

Posted by Admin under AOL: General, AOL: MapQuest, Latest Info

MapQuest or variations on its name represent five of the top 22 search queries in the travel category (in November) according to Hitwise. However Google Maps is solidly in first place now as the top mapping site online. That puts MapQuest in the position of having to figure out whether to be content with its [...]

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Mon 14 Dec 2009

MapQuest (Finally) Launches Street Views With “360 View”

Posted by Admin under AOL: Local, AOL: MapQuest, Google: Maps & Local, Latest Info

We’re more than two years in with street-level photography, although Google was the only game in town for most of that time among the majors. There were also less-well-known independents such as Everyscape and MapJack. Then two weeks ago, Bing made a big splash with a very enhanced Silverlight version of Bing Maps and national [...]

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Thu 10 Dec 2009

AOL Returns As Independent Company, Search Decision Looms

Posted by Admin under AOL: General, AOL: Local, AOL: MapQuest, AOL: Mobile, Latest Info

Yesterday was the first day of trading for the “new” AOL, an independent company with a market cap of $2.5 billion dollars. When AOL “bought” TimeWarner a decade ago in an all-stock transaction worth $182 billion there was a near consensus that the combined company represented the future of media and publishing. It made a [...]

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Mon 23 Nov 2009

What’s In A Brand? AOL Becomes “Aol.”

Posted by Admin under AOL: General, AOL: MapQuest, AOL: Video, Latest Info

One wonders how much the branding consultancy Wolff Olins was paid to help create America Online’s new “brand identity.” Over the weekend the about-to-be-independent company revealed its new brand and brand philosophy. The major change (so far) is the move from uppercase to lowercase letters: from “AOL” to “Aol.” Here’s how the release describes that [...]

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Tue 8 Sep 2009

Brad Garlinghouse To Run AOL’s Email, IM & Venture Units From West Coast

Posted by Admin under AOL: General, AOL: MapQuest, Latest Info

Brad Garlinghouse, who was previously an SVP at Yahoo, and the author of the now famous “Peanut Butter Manifesto,” is joining AOL as president of Internet and Mobile communications. What this means is that he’ll be responsibile for email, IM and other communications tools, which implicates a range of properties including Bebo.
According to the press [...]

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Mon 20 Jul 2009

AOL CEO Tim Armstrong: “The Model Is Disney”

Posted by Admin under AOL: General, AOL: MapQuest, AOL: Search Marketplace, Google: Partnerships, Latest Info

It’s been roughly 100 days since Tim Armstrong was named CEO of AOL in anticipation of a spin-off/IPO of the company from corporate parent TimeWarner later this year. There are a slew of interviews out this morning in which Armstrong assesses his first 100 days, the state of the business and gives some indications of [...]

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Mon 15 Jun 2009

MapQuest Launches iPhone App With Innovative Local Search Features

Posted by Admin under AOL: Local, AOL: MapQuest, AOL: Mobile, Latest Info

AOL’s MapQuest has been in mobile mapping longer than any of its rivals, but it’s playing catch up when it comes to the iPhone, which remains the most important smartphone platform for the time being. This morning, MapQuest launched the iPhone version of its MapQuest4Mobile app (launches iTunes). Prior to this app the company has [...]

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Wed 15 Apr 2009

Hitwise: Google Maps Has More Traffic, MapQuest More Engagement

Posted by Admin under AOL: MapQuest, Google: Maps & Local, Latest Info

There’s already been considerable discussion of the passing of the maps traffic crown from MapQuest to Google Maps. Hitwise, comScore and Compete all show Google Maps as the traffic leader in the category. One could argue with relative confidence that the long-anticipated development is a consequence of two things: Google’s ability to refer traffic to [...]

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Tue 3 Mar 2009

MapQuest Launches Enhanced Biz Locator, Puts Brands On The Map

Posted by Admin under AOL: Local, AOL: MapQuest, AOL: Mobile, Latest Info, Top News

MapQuest has beefed up its business locator tool. A scrolling vertical bar now appears on the upper right of every map allowing users to populate any map quickly and simply with different categories of businesses or, in the case of advertisers, with specific brand locations.

Here’s what happens when you click the logo for Holiday Inn [...]

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Tue 24 Feb 2009

MapQuest Launches Mobile Personalization

Posted by Admin under AOL: MapQuest, AOL: Mobile, Google: Maps & Local, Latest Info

As part of a wave of new features, MapQuest late last year introduced My MapQuest, a personalization tool for the PC side of the business. It subsequently renamed that offering “My Places” and has now launched it in mobile.
My Places for MapQuest4Mobile offers a rich user experience and the ability to save maps and directions. [...]

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Sat 14 Feb 2009

ComScore To Report Google Maps Now Number 1

Posted by Admin under AOL: MapQuest, AOL: Mobile, Google: Earth, Google: Maps & Local, Latest Info, Top News

Forthcoming January traffic data will reportedly show that Google Maps has taken the lead from MapQuest as the top mapping site in the US. According to the numbers that I received (from AOL; I’ve asked comScore to verify), MapQuest’s January monthly unique visitors were 41.5 million and Google’s were 42.2 million.
This is the first [...]

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Wed 11 Feb 2009

Google Maps Nearly Catches MapQuest: Hitwise Report

Posted by Admin under AOL: MapQuest, Google: Maps & Local, Latest Info, Stats: Hitwise, Stats: Size

Google Maps and MapQuest are neck-and-neck in the fight to be the most popular US mapping site. A new report issued today from Hitwise shows the continuing ascent of Google Maps and the simultaneous decline of MapQuest traffic during 2008, with MapQuest pulling away again in the last few weeks:

In November, we wrote how MapQuest [...]

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Tue 25 Nov 2008

MapQuest: “We’ve Come Out Of Hibernation”

Posted by Admin under AOL: MapQuest, Latest Info, Search Engines: Maps & Local Search Engines

I recently had the opportunity to interview two senior level executives from Mapquest to find out what the longtime provider of online mapping services is up to. Despite perceptions, MapQuest is actually a more popular mapping destination than Google or Yahoo’s map sites, and the company…

 

Mon 3 Nov 2008

AOL Launches Local Events Search: When.com

Posted by Admin under AOL: Local, AOL: MapQuest, Latest Info

AOL is unveiling When.com this morning. It’s a local events site powered by Zvents. When.com deemphasizes the AOL brand but will become part of the “AOL Local Network,” which includes MapQuest, AOL Cityguide, AOL Travel, etc. There will also be an When.com widget soon.

Zvents…