AOL: Mobile


Yesterday was the first day of trading for the “new” AOL, an independent company with a market cap of $2.5 billion dollars. When AOL “bought” TimeWarner a decade ago in an all-stock transaction worth $182 billion there was a near consensus that the combined company represented the future of media and publishing. It made a [...]

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AOL’s MapQuest has been in mobile mapping longer than any of its rivals, but it’s playing catch up when it comes to the iPhone, which remains the most important smartphone platform for the time being. This morning, MapQuest launched the iPhone version of its MapQuest4Mobile app (launches iTunes). Prior to this app the company has [...]

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MapQuest has beefed up its business locator tool. A scrolling vertical bar now appears on the upper right of every map allowing users to populate any map quickly and simply with different categories of businesses or, in the case of advertisers, with specific brand locations.

Here’s what happens when you click the logo for Holiday Inn [...]

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As part of a wave of new features, MapQuest late last year introduced My MapQuest, a personalization tool for the PC side of the business. It subsequently renamed that offering “My Places” and has now launched it in mobile.
My Places for MapQuest4Mobile offers a rich user experience and the ability to save maps and directions. [...]

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Forthcoming January traffic data will reportedly show that Google Maps has taken the lead from MapQuest as the top mapping site in the US. According to the numbers that I received (from AOL; I’ve asked comScore to verify), MapQuest’s January monthly unique visitors were 41.5 million and Google’s were 42.2 million.
This is the first [...]

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