Wed 3 Feb 2010
Despite Ad Declines, AOL Posts Profit in First Report Since Spin-Off
Posted by Admin under AOL: Revenues, Latest Info
AOL: Revenues
Archived Posts from this Category
Wed 4 Nov 2009
AOL Ad Revenues Decline by 18% in Q3 2009
Posted by Admin under AOL: Revenues, Latest Info
Time Warner has reported its earnings for the third quarter of 2009 and the news isn’t so pretty for AOL. Overall revenues declined 23% to $777 million.
The decline resulted from an 18% decrease in advertising revenues as well as a 29% decline in subscription revenues. Time Warner said the decline in ad revenues was due to lower paid search and display ads on AOL Media, reduced ad sales on third party sites and foreign exchange rates.
AOL averaged 102 million U.S. unique visitors per month and 44 billion domestic page views, which translates to 144 pages per unique visitor.
Last spring, Time Warner announced plans to spin off AOL. And recently a Board of Directors was named for the soon-to-be-independent company.
Wed 4 Feb 2009
AOL Not the Bright Spot in Time Warner’s Q4 2008 Earnings
Posted by Admin under AOL: Revenues, Latest Info
While search was a bright spot in the earnings of Yahoo and Microsoft, and Google beat Wall Street estimates, AOL is not faring as well.
Time Warner released its 2008 fourth quarter earnings and AOL lost 18% in ad revenue. Last year, Time Warner announced that it would split AOL into two: media and internet access. The access division didn’t fare any better with subscriptions down 27%.
Time Warner has been trying to sell AOL. In the past year, they’ve talked to both Microsoft and Yahoo about a deal, but so far nothing has been negotiated.
Wed 5 Nov 2008
AOL Ad Revenues Drop 6% in Q3 2008
Posted by Admin under AOL: Revenues, Latest Info
Revenue for AOL’s advertising dropped 6% in the third quarter of 2008. Total revenues for AOL dropped 17% but that’s primarily due to declining subscription rates.
AOL is in the midst of a business model shift - from one based on internet access subscriptions to one based on advertising. That shift, of course, is coming at quite the rough economic patch for the country in general.
AOL is also looking into joining forces with Yahoo, who also posted dismal Q3 results. Both companies expect Q4 to be even worse.
