AOL: Video


One wonders how much the branding consultancy Wolff Olins was paid to help create America Online’s new “brand identity.” Over the weekend the about-to-be-independent company revealed its new brand and brand philosophy. The major change (so far) is the move from uppercase to lowercase letters: from “AOL” to “Aol.” Here’s how the release describes that [...]

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According to comScore the average watcher of online video in the US took in 385 minutes-worth in April. And according to Nielsen, in May, “year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by a 49 percent growth in time per viewer.” The leading video site is Google/YouTube by [...]

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AOL has released an update to its Truveo Video Search application for the iPhone. Here’s what to expect:

  • Intelligent Query Completion, which assists users by suggesting key words or even television shows. For example, if a user enters “stock” into their Truveo application on their iPhone, the query completion engine will not only suggest Truveo’s “stock footage” category, but will also suggest shows related to investing.
  • The ability to easily discover related video content.
  • Improved sharing.
  • Advanced sorting.
  • The ability to search for videos by length.

“Truveo was the first company to release a video search application on the iPhone and we’re delighted to be the first to release a second generation video search app, one that incorporates much of the feedback we’ve received from users,” said Pete Kocks, President of Truveo and Vice President of AOL. “With the most comprehensive video search index and a widely praised iPhone application, Truveo is perfectly positioned to continue to lead in video search.”

The application is available for free in the iTunes App Store.

Related Reading:
Truveo Video Search to be Added to SFGate.com
AOL Releases Beta Version of Truveo Video Search
24 iPhone Applications That Accelerate Mobile Search
AOL Acquires Truveo Video Search and Crawling Technology For Undisclosed Sum

AOL’s Truveo video search has been added to SFGate.com, the online site of the San Francisco Chronicle. The search is currently implemented on the cars section with additional pages in the pipeline. SFGate.com sees 12 million unique visitors per month.

“We’re delighted that SFGate.com has taken advantage of our technologies to give their readers a great video search experience,” said Pete Kocks, President of Truveo and Vice President of AOL. “With users expecting a far richer experience on every site they visit, video has become a critical part of the news experience and is a great way to keep users engaged.”

AOL acquired Truveo in 2006. This past September, they released the beta version of their video search.