Ask: Promotions

Archived Posts from this Category

Mon 8 Feb 2010

Ask.com Puts Its NASCAR Sponsorship Back In Garage

Posted by Admin under Ask: Business Issues, Ask: Promotions, Latest Info

Ask.com has ended its NASCAR sponsorship after one year. That’s according to The Sporting News, which reports that the sponsorship was actually fairly successful for Ask.com.
Jared Cluff, Ask’s senior VP of marketing, says the deal produced some measurable results in 2009:
“We saw double-digit increases in usage among NASCAR fans. With the fan cards that our [...]

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Mon 25 Jan 2010

Dress Up Ask Jeeves In The UK

Posted by Admin under Ask: General, Ask: Promotions, Latest Info

Ask UK (uk.ask.com) has a new game where you can dress up the lovable Jeeves character. Just search for [want to dress up jeeves] at Ask UK and you will be presented the opportunity to place khakis on the famous butler. You can dress up Jeeves at uk.ask.com/dressupjeeves.
UTalkMarketing.com reported “Gieves and Hawkes together with [...]

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Wed 12 Aug 2009

Ask.com Mocks Yahoo With Employee Poaching Sign

Posted by Admin under Ask: Business Issues, Ask: Promotions, Latest Info, SEM Industry: Community, Yahoo: Business Issues

I was walking through the expo hall, which I rarely do, and I spotted at the Ask.com booth this sign.

You read that? “My company just gave up on search. Where do I work now” and then the URL at the bottom. That is Ask.com being funny and then trying to pick [...]

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Thu 21 May 2009

Ask.com Gets Desperate, Full Home Page Skin Ads

Posted by Admin under Ask: Promotions, Latest Info

If you visit Ask.com today, you will see what looks like a huge ad, in form of what is called (I believe) a skin ad, engulfing the home page. The ad, at least to me, shows a sign of desperation for Ask.com to raise ad dollars. While Google would rarely ever show an [...]

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Sun 19 Apr 2009

Ask Welcomes Back Jeeves, At Least In The UK, That Is

Posted by Admin under Ask: Promotions, Latest Info

It has been well over three years since Ask.com has retired Jeeves. Ever since then, many searchers and internet users have asked for his return. Today, Jeeves has come out of retirement, at least in the UK, where he returns as the brand behind the search engine. Visiting uk.ask.com or any of the [...]

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Thu 26 Mar 2009

Ask.com Shows Display Ads On Home Page

Posted by Admin under Ask: General, Ask: Promotions, Latest Info

If you visit Ask.com today, you may notice that they have ads for their sister sites. Here is a picture of Ask.com with a Match.com ad, an IAC property.

Currently, Ask.com is the only “search engine” to have display ads on their search home page. I’ll leave my negative thoughts to myself this time.

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Fri 27 Feb 2009

The Big List Of Search Engines & Their Employees On Twitters

Posted by Admin under Ask: Employees, Ask: Promotions, Features: General, Google: Employees, Google: Marketing, Latest Info, Microsoft: Employees, Microsoft: Marketing, Top News

Yesterday, Google joined Twitter with a company account. We twittered a few search engine-related addresses as part of our post about that, but we wanted to do one that was a little more organized. So welcome to our big search engine Twitter list!
The list isn’t complete, nor will it ever be. But that’s how it [...]

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Tue 13 Jan 2009

Ask.com Partners With NASCAR, Says “Super Verticals” Will Put It Back In Search Race

Posted by Admin under Ask: General, Ask: Promotions, Latest Info, Top News

Ask.com — saying it plans to compete against the likes of Google, Yahoo and Microsoft — has announced a new “Super Verticals” strategy to take on its much larger rivals. These are specialized search engines that provide direct answers to factual questions. First off the mark? A NASCAR search engine. And [...]

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Tue 4 Nov 2008

Jeeves Returns To Ask Jeeves; Ask.com Still Shuns Him

Posted by Admin under Ask: General, Ask: Promotions, Latest Info

Try it, go to askjeeves.com, notice how it redirects you to ask.com and then shows you the old Jeeves character.

Is Jeeves back?
Don’t you remember? Ask.com retired Jeeves back in February of 2006. Now, two and half years later, they are bringing Jeeves back? Is it possible?
Last signs…