Wed 3 Jun 2009
Posted by Admin under Latest Info, Strictly Business, URL shortening, b2b, content marketing, pdfs
Click on one of your shortened URLs in Twitter, and your analytics may show a referral from Twitter. But if you click on that same shortened URL in a Twitter client like TweetDeck, the click-through will probably show up as a direct visit, because TweetDeck doesn’t pass along the referrer string in the URL. How [...]
….
Wed 17 Dec 2008
Posted by Admin under Latest Info, Strictly Business, b2b, business-to-business
Articles and blog postings on B2B search marketing are often hard to find. At Search Engine Land, we’re fortunate to have a stable of experts who regularly contribute great content and make the Strictly Business column a success. But during the year, I’ve found a lot of other great…
Wed 12 Nov 2008
Posted by Admin under Latest Info, Strictly Business, b2b, conversion, value proposition
In last month’s article, I wrote at a high level about the heuristic introduced by Dr. Flint McLaughlin and the folks at MarketingExperiements.com that helps us B2B marketers systematically and purposefully improve the conversion rates of our landing pages and websites.
For quick review here…
You are currently browsing the archives for the b2b category.
