conversion

Archived Posts from this Category

Fri 8 Jan 2010

Testing In 2010: Tips & Ideas To Get You Started

Posted by Admin under A/B testing, Google: Website Optimizer, In The Trenches, Latest Info, conversion, testing, web analytics

If you asked some of the best online marketers in the business what one piece of advice they can give you to help make your site better, stronger or more profitable, I bet most would say “test your pages, test your techniques, and test your theories.”
The one constant in search engine marketing is change. [...]

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Wed 23 Dec 2009

Core Principles For Life & Conversion Rate Optimization

Posted by Admin under Conversion Science, Latest Info, conversion

I’d like to humbly offer three steps to becoming a conversion rate optimization guru and a better person into the bargain.
At first I thought I might like to write this post as a semi-comic (if I wrote it right) Glengarry Glen Ross style rant “A-B-C…A-always, B-be, C-conversion rate 0ptimizing,” but I decided that might give [...]

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Mon 13 Jul 2009

Using User Generated Content To Enhance Conversion-Driven SEO

Posted by Admin under How To: SEO, Latest Info, Social Media Marketing, UGC, conversion, text mining, web analytics

p>Following a series of presentations on eMetrics Summit about ‘Measuring the Voice of the Customer’, I will give some examples on how User Generated Content can be used to both improve the organic results and the conversion rates of a website. The idea behind using UGC in a website is a two-sided effort that can improve both conversions rates and SEO (see other examples in this previous conversion-driven SEO post).

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Wed 12 Nov 2008

Want Higher Conversions? Get Clear About Your Value Propositions

Posted by Admin under Latest Info, Strictly Business, b2b, conversion, value proposition

In last month’s article, I wrote at a high level about the heuristic introduced by Dr. Flint McLaughlin and the folks at MarketingExperiements.com that helps us B2B marketers systematically and purposefully improve the conversion rates of our landing pages and websites.
For quick review here…