Europe

Archived Posts from this Category

Mon 8 Feb 2010

Search Month European Edition, January 2010

Posted by Admin under Europe, Google, Latest Info, Microsoft, Streetview, Top News, Yandex

In Search Month European Edition we bring you a monthly update of European search news, with related links to full coverage. Here’s what happened in January.
Germany content owners call for investigation of Google. German newspaper publishers association (BDZV), Microsoft owned Ciao and online maps service Euro-Cities AG called the German cartel authorities to investigate Google’s [...]

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Tue 2 Feb 2010

Why Coming In Second Can Be A Good Thing

Posted by Admin under Europe, Latest Info, Multinational, Multinational Search, international, optimizing

Sometimes being European can be very frustrating. Let me rephrase that: when it comes to internet, tech and search, being a European is very, very frustrating. Why? Because Europe always comes in second. Cool new things like Google’s Nexus phone, the iPad or even Bing are invariably launched in the US and Europeans have to [...]

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Tue 5 Jan 2010

Look To Europe For Mobile SEM Lessons

Posted by Admin under Europe, Latest Info, Mobile, Multinational Search, mobile search

How often have you predicted “next year will be the year mobile will make its breakthrough?” And did you make the prediction for 2010? If you did, you are not alone. But maybe you shouldn’t make the prediction this year. Not because mobile won’t break through, but because it might have actually arrived in 2009, [...]

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Thu 31 Dec 2009

Search Month European Edition, December 2009

Posted by Admin under Europe, Google, Latest Info, Top News, Yandex

In Search Month European Edition we bring you a monthly update of European search news, with related links to full coverage. Here’s what happened in December.
Google fined $430,000 dollars in France. A Parisian court ruled that Google should be fined over $430,000 dollars because it has broken French copyright laws by displaying snippets of books [...]

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Tue 22 Dec 2009

That Small Country In Europe Offers Big Opportunities

Posted by Admin under Europe, Latest Info, Multinational Search, Netherlands, international

Are you marketing only to the larger countries in the world? That may be a mistake, and I’ll explain in this post, where I’m taking you to one of the smaller countries in Europe. The Netherlands is only 16,000 square miles, but still has 17 million people living on that small piece of ground, and [...]

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Mon 30 Nov 2009

Search Month European Edition, November 2009

Posted by Admin under Europe, Latest Info, News, Top News

In Search Month European Edition we bring you a monthly update of European search news, with related links to full coverage. Here’s what happened in November.
Germany says Google Analytics is illegal. According to an article in Zeit Online, German federal and state government officials are convinced that Google Analytics is against the law in Germany. [...]

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Tue 10 Nov 2009

SEM Lessons From The Fall Of The Berlin Wall

Posted by Admin under Europe, Germany, Latest Info, Multinational Search, Search Engines: Outside USA, history

Twenty years ago the fall of the Berlin Wall didn’t just change politics in Europe—it changed Europeans behavior. To this day we work and search differently because of fall of the wall, and there are valuable lessons for search marketers in examining in examining this historic event.

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Fri 6 Nov 2009

Search Month European Edition, October 2009

Posted by Admin under Europe, Latest Info, News, Top News

In Search Month European Edition we bring you a monthly update of European search news, with related links to full coverage. Here’s what happened in October.
Yandex and Google dominate in Russia. Numbers show the Russian search market is dominated by Yandex and Google. Both giants account for 96% of all search traffic in Russia in [...]

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Tue 13 Oct 2009

Watch Those Rules & Regulations With European SEM Campaigns

Posted by Admin under Europe, Latest Info, Legal, Multinational Search, PPC, local seo

In my last column I addressed cultural differences within European countries. The main point was that Europe may be one continent, but you cannot treat every European the same way—there are many cultural differences among people in different countries, and in some cases, even within a single country. This is even more true from a [...]

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Tue 15 Sep 2009

SEO For Europe Is More Than Just Using Different Languages

Posted by Admin under Europe, Latest Info, Multilingual, Multinational, Multinational Search

When optimizing for a European audience there are a lot of thinks to take in account. There are numerous languages which you have to optimize for, but a major aspect is also the cultural one.

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