Features: Analysis

Archived Posts from this Category

Wed 10 Feb 2010

Scoring Super Bowl 2010 Advertising: How’s the Search Visibility?

Posted by Admin under Features: Analysis, Latest Info, SEO: General, Search & Society: General, Top News

After the 2009 Super Bowl, I monitored how the commercials drove searches and reported back on how well the brands did at ensuring visibility in organic search results. It didn’t go so well. The primary problems were:

Microsites – Microsites aren’t inherently a bad idea, but too many of them can cause brand confusion, external link [...]

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Tue 9 Feb 2010

Lessons From Google’s Own Paid Search Campaigns: Forget The “Rules”

Posted by Admin under Features: Analysis, Google: AdWords, Latest Info, Top News

Various marketers have offered advice on writing “killer” PPC ads. But examining the ads Google runs on competing search engines suggests that a simple list of “tips and tricks” may not be enough.

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Mon 8 Feb 2010

The iPad As Platform For SEM & Social Media Marketing

Posted by Admin under Features: Analysis, Latest Info, Search Marketing: Mobile, Social Media, Social Media Marketing, apple, iPad, mobile web, tablet

Apple clearly recognizes the importance of the mobile web, but did they get trigger happy and launch the iPad too soon? The launch of the new Apple device has lit up the internet with all sorts of criticisms, praises, questions and opinions. A question remains for those of us in the search marketing and social [...]

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Sun 7 Feb 2010

Searching for the Superbowl Start Time: How Are The Engines, the NFL, and CBS Doing?

Posted by Admin under Features: Analysis, Latest Info, SEO - Search Engine Optimization, Search & Society: General, Search Marketing: Search Term Research, Top News

Last year, I took a look at the spiking searches leading up to the Superbowl to see how the search engines, and those who want to be found in them, satisfied those queries. This morning, I took another look, and while things are a bit better from a searcher satisfaction perspective (primarily due to increased blended results [...]

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Wed 3 Feb 2010

He Calls Google A Vampire, But Mark Cuban’s Mahalo Is Doing The Sucking

Posted by Admin under Features: Analysis, Google: Critics, Google: News, Latest Info, Search Engines: Mahalo, Top News

Yesterday, Mark Cuban warned media owners in a keynote speech that Google is a vampire trying to suck them dry, giving them nothing back and daring owners to block it. This is the same Mark Cuban who is an investor in Mahalo, which touts to advertisers how it taps into Google to generate page views. [...]

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Tue 2 Feb 2010

What Is A Link Worth? Part 1: Valuing PageRank

Posted by Admin under Features: Analysis, Google, Google: SEO, Latest Info, Link Building, Link Building: General, PageRank, SEO - Search Engine Optimization

This posting is the first in an occasional series that will attempt to quantify the value of links - in this case, by measuring the value of links in terms of other links PageRank (i.e. how many PR4 links is a PR5 link worth). A later posting will cover market pricing of links with statistics from the various paid link markets, and other postings will cover what links are worth in terms of effort and resulting traffic. By the end of this series, a complete model for valuing linking…

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Mon 1 Feb 2010

The Latest On Google News Sitemaps

Posted by Admin under Features: Analysis, Google: News, Latest Info

Back in November 2009, Google News announced they were “in the midst of an exciting transition period” that included a change to the News Sitemap Protocol. News publishers have through April 2010 to modify their News Sitemap to accommodate the new format. What’s so exciting and transitional? I asked Google, thinking that they were changing [...]

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Tue 26 Jan 2010

Is Celebrity Tweetvertising Worth Paying For?

Posted by Admin under Features: Analysis, Latest Info, twitter

Last January, I wrote about finding The Value of a Facebook Fan, which effectively took the number of fans a brand has on Facebook, multiplied that by the average number of friends a Facebook user has to determine the number of impressions each brand would receive from each users network, and then applied an average [...]

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Fri 22 Jan 2010

The Pitfalls Of Budget-Constrained Bidding

Posted by Admin under Features: Analysis, Latest Info, Search Ads: General

The downsides to overbidding on keywords are both plain and painful: low-quality traffic at a high cost-per-click (CPC) and a limited budget quickly blown away with little to show for it. But bidding too little, or just not properly accounting for budget constraints, also has consequences, some subtle and some more obvious. Here we will consider some lessons that will help you to avoid the pitfalls of budget-constrained bidding.

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Thu 21 Jan 2010

44% Of Google News Readers Only Scan Headlines? Maybe Not!

Posted by Admin under Features: Analysis, Google: News, Latest Info, Top News

A new report saying that 44% of Google users fail to click from Google News to newspaper web sites got some buzz this week. However, after a closer look at the report, I don’t see it providing the damning evidence that Google really is a content vampire, as some news publishers have [...]

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Tue 19 Jan 2010

Can Google Tell Us What Men and Women Are REALLY Thinking?

Posted by Admin under Features: Analysis, Google: Trends, Latest Info, Search Marketing: Search Term Research

Last week, a post on the Predictably Irrational blog described the differences in what boyfriends and girlfriends were looking for their beloveds to do based on Google Suggest. Google Suggest can provide hours of fun. Just spend some time at Autocomplete Me or QuestionSuggestions. But can it provide useful audience analysis for understanding our customers, [...]

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Sun 17 Jan 2010

One Small Step For Marketers, One Giant Leap In Profit

Posted by Admin under Features: Analysis, Latest Info, adam goldberg, attribution managament, clearsaleing, forrester wave, interactive attribution

Why does accuracy matter when measuring marketing effectiveness? Accuracy matters because in today’s world, marketing decisions are made on data. The best creative is not the one that makes us laugh the hardest, and it’s not the one that we remember for the longest period of time. No, it’s the one that produces the most [...]

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Sat 16 Jan 2010

Report: It’s A Good Time To Be A Web Analyst, Not Quite So A Google Analytics Competitor

Posted by Admin under Features: Analysis, Google: Analytics, Latest Info, SEM Industry: Stats

Econsultancy just released its annual Web Analytics Buyers Guide, and in conjunction with its Online Measurement and Strategy Report forms an in-depth analysis of the marketplace over here in the UK. On the whole it makes for very interesting (and heart-warming) reading.
That is, unless you are a paid-for web analytics provider residing at the [...]

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Sat 16 Jan 2010

Google Plans To Buy Its Way Into Real Estate

Posted by Admin under Features: Analysis, Google: Acquisitions, Google: Maps & Local, Latest Info, Search Engines: Real Estate, Top News

Google is making its intentions in the real estate vertical more clear. Speaking this week at Inman Real Estate Connect, an industry conference, Google’s Sam Sebastian reportedly said: “We’re actively looking to acquire one to two small real estate companies a month.”
Google has recently been rumored to be buying Trulia, but Sebastian wouldn’t confirm or [...]

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Thu 14 Jan 2010

Will GoogleHack Hurt Cloud Computing?

Posted by Admin under Features: Analysis, Google: Business Issues, Google: Docs & Spreadsheets, Latest Info, Top News

Over the past year, I’ve moved more and more of my data over to the cloud — in particular, to being stored with Google. I’m rethinking that, in the wake of Google’s statement that it was the target of a sophisticated hacking attack. Further, I’m wondering if this entire episode — GoogleHack, for want of [...]

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Tue 12 Jan 2010

Google Just Says No To China: Ending Censorship, Due To Gmail Attack

Posted by Admin under Features: Analysis, Google: Business Issues, Google: Critics, Google: Gmail, Google: Security, Latest Info, Legal: Censorship, Search Engines: China Search Engines, Top News

Google has revealed that the Gmail accounts of Chinese human rights activists were targeted last December in a hacking attempt. That, along with other issues, has convinced the company that it will no longer censor results China as the Chinese government wishes.
In particular, Google has willingly allowed self-censored its search results since January 27, 2006, [...]

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Mon 11 Jan 2010

7 Ways To Conquer Natural Search When Google & Bing Face Off In 2010

Posted by Admin under Features: Analysis, Google: SEO, Latest Info, Microsoft: Bing SEO

7 Ways To Conquer Natural Search When Google & Bing Face Off In 2010
When it comes to search marketing, the Big Three is about to become the Big Two.
The deal heard round the world this past July comes to fruition in 2010—and the much-anticipated partnership between Microsoft and Yahoo! will have significant implications for search [...]

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Fri 8 Jan 2010

Where’s AP In Google News? Apparently In Limbo, As Contract Running Out

Posted by Admin under Features: Analysis, Google: Business Issues, Google: News, Latest Info, Top News

It’s been noticed that new Associated Press stories — hosted by Google itself — are no longer appearing in Google News. It’s true. Since Dec. 24, Google has no longer added new AP content, something the company confirmed with me today. I received this statement:
We have a licensing agreement with the Associated Press that permits [...]

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