Wed 10 Feb 2010
Posted by Admin under Google: AdWords, Latest Info
The Google AdWords blog announced they will be making a policy change to allow certain kinds of pharmaceutical ads to be shown on Google search results. The policy change will go into affect towards the end of this month.
Here are some of the conditions:
(1) Only VIPPS and CIPA certified pharmacies will be allowed to [...]
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Wed 10 Feb 2010
Posted by Admin under Google: AdWords, Latest Info
Tue 9 Feb 2010
Posted by Admin under Features: Analysis, Google: AdWords, Latest Info, Top News
Various marketers have offered advice on writing “killer” PPC ads. But examining the ads Google runs on competing search engines suggests that a simple list of “tips and tricks” may not be enough.
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Mon 8 Feb 2010
Posted by Admin under Google: AdWords, Latest Info
Tue 2 Feb 2010
Posted by Admin under Google: AdWords, Latest Info
Tim Cohn reported that he was given a new option yesterday, after logging into his AdWords account. The new feature utilizes Google Gears, a browser plugin that allows you to download web-based data to your local hard drive, so you can work offline. The feature is named Browser Local Storage and it basically [...]
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Mon 1 Feb 2010
Posted by Admin under Google: AdWords, Latest Info, Paid Search
It’s common to hear advice that you should use long tail keywords and that you should be careful when using broad match. After all, broad match keywords do not convert higher than either phrase or exact match.
THe problem is that often these two pieces of advice can be contradictory.
If you start using keyword phrases [...]
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Fri 29 Jan 2010
Posted by Admin under Google: AdWords, Google: Maps & Local, Latest Info
I received a screenshot in email of an AdWords ad for a San Diego auto repair shop that featured Yelp ratings (and a link to the Yelp review) in the AdWords copy. Here’s a screen of the ad:
Detail:
Google has been making AdWords richer, with product images and maps (and so on) in the ad copy:
However [...]
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Fri 29 Jan 2010
Posted by Admin under Google: AdWords, Latest Info
If you have an AdWords campaign set up to reach searchers using Google’s mobile search, you’ve got a new feature to enhance your efforts. Google is enabling click-to-call phone numbers in the ads that appear on mobile web browsers.
Smartphones allow users to click on phone numbers and a call is automatically generated. If a smartphone user is searching for a local pizza place on their mobile device, then they can now simply click on the phone number and order up their favorite pie.
Google’s mobile click-to-call ads are generated based on location. So if your company is a chain, an ad will be served up with the closest location to a user – and will contain the appropriate phone number.
In order to add click-to-call in mobile AdWords ads, simply set up location extensions and add your business phone number. Then make sure your campaign is set up to appear on mobile devices with full Internet browsers. The video below shows you how it’s done so you’ll know what to do when you’re in AdWords:
Thu 28 Jan 2010
Posted by Admin under Google: AdWords, Google: Mobile, Latest Info, Top News
Today Google is formally launching functionality that enables a “clickable local phone number” to appear in mobile ads. In other words a phone number appears as part of the ad copy and consumer-users can simply tap the number to initiate a call (see image below). It’s a call for the price of a click on [...]
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Thu 21 Jan 2010
Posted by Admin under Google: AdWords, Latest Info
If search ads for mobile search on full internet browsers is part of your overall search campaign, you’ll be glad to know that Google AdWords is providing additional targeting for those ads.
Now, you can target via device and carrier. Just want to target iPhone users? There’s a target for that. Right now, it looks like you can only target Android, iPhone/iPod Touch, and Palm Web/OS devices.
For carriers, you can target various telcos in the U.S. and Canada. In the U.S., you can target Verizon, Spring, Nextel, T-mobile, AT&T, Metro PCS and Cricket. In Canada, you can target Rogers, Telus, and Bell Canada.
If you’re advertising a mobile application, your ad will only appear on devices that can download those apps. Additionally, the link in the ad will allow users to download directly. Just add your app name to the end of either itunes.apple.com or market.android.com and it will automatically feature anchor text directing users to download the app.
Wed 20 Jan 2010
Posted by Admin under Google: AdWords, Google: Business Issues, Google: Critics, Google: Images, Latest Info, Legal: Censorship, Search Engines: China Search Engines, Top News
The Wall Street Journal noted that Google has purchased search ads for queries done on Google.com for “Google Leaves China” or “Google vs. Baidu.” Clearly, Google wants people to read their position on the recent move for them ending the censorship of Google China.
Here is a picture of the ad:
Google, on occasion, will buy [...]
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Wed 20 Jan 2010
Posted by Admin under Google: AdWords, Latest Info, Top News
The Google AdWords blog announced new targeting and ad features for the mobile search ad product.
The first feature allows you to specify the device type and carrier you would like to target your ads to. The device type options include iPhone/iPod Touch, Android and Palm WebOS. The current carriers targeting is [...]
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Mon 18 Jan 2010
Posted by Admin under Google: AdWords, Latest Info, Microsoft: Bing, Search Ads: General, Stats: Spend Projections, Top News, Yahoo: Search Ads
Three of every four paid search clicks happen on Google, and 75 cents of every paid search dollar is spent on Google. That’s according to the latest quarterly report from Efficient Frontier, a search advertising agency that manages more than $750 million in annual digital spending annually. The stats cover Q4 of 2009, and show [...]
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Thu 14 Jan 2010
Posted by Admin under Google: APIs, Google: AdWords, Latest Info
The Google AdWords API blog posted another warning that on April 22, 2010 there will be a major sunsetting of the version 13 API features.
As of April 22, 2010, the following v13 services will no longer be accessible:
CampaignService
AdGroupService
CriterionService
AdService
InfoService
KeywordToolService
SiteSuggestionService
However, the AccountService, TrafficEstimatorService, and ReportService will remain available until they replace it with v200909.
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Wed 13 Jan 2010
Posted by Admin under Google: AdWords, Google: Mobile, How To: PPC, Latest Info, Search Ads: Mobile Search
Google is going mobile in a big way. Following the announcement of Nexus One, the official Google phone, and the acquisition of adMob, Google is ready to make some serious moves on the small screen.
Early days of mobile advertising
Before smart phones hit the market, mobile advertisers were confined to the small screens of traditional mobile [...]
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Wed 13 Jan 2010
Posted by Admin under Google: AdWords, Latest Info, Legal: Clickfraud, Search Ads: General
One of Google’s more vocal critics says the company should cut its ties with InfoSpace over what he calls “a particularly insidious kind of click fraud” that involves a fairly complex combination of paid ads, affiliate traffic brokering, and spyware. Harvard assistant professor Ben Edelman also wants Google to repay the affected advertisers and be [...]
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Wed 13 Jan 2010
Posted by Admin under Google: AdWords, Latest Info
If you are running an AdWords campaign for a website on a shared domains, then you’ll want to be aware of a new policy for displaying those URLs in your ads. From now on, the ad must show more clearly the destination a user will be heading to should they click on your ad.
Let’s say you have a blog at Blogspot. Perhaps you sell your handmade goods on there and you want to drive traffic. Your ad now needs to show the Blogspot name in the URL, like this:
exampleblogname.blogspot.com
instead of just
blogspot.com
I’ve seen quite a few people choose a name for their Blogspot blog and then give their blog a different name. You may want to consider finding a name that’s consistent to avoid confusion in your AdWords ads.
Wed 13 Jan 2010
Posted by Admin under Google: AdWords, Latest Info
The Google AdWords blog announced a new change to their display URL policy for ads leading to hosted domains. The change is fairly simple, if you are hosted on a blogspot.com, wordpress.com or similar type of domain, Google wants you to show the subdomain portion of the domain, in addition to the main domain.
For [...]
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