How To: PPC

Archived Posts from this Category

Thu 21 Jan 2010

Things To Consider Before Starting Your Next Conversion Rate Optimization Project

Posted by Admin under Google: Analytics, Google: Website Optimizer, How To: PPC, Latest Info

Five years ago, few people paid any attention to conversion rate optimization. Today, everyone is jumping on the conversion optimization bandwagon. I believe that there were two main factors that changed search marketers perceived value of conversion optimization:
Google Website Optimizer. In October 2006 Google announced the release of its website testing tool, Google Website Optimizer. [...]

….


 

Wed 13 Jan 2010

How To Optimize A Mobile AdWords Campaign

Posted by Admin under Google: AdWords, Google: Mobile, How To: PPC, Latest Info, Search Ads: Mobile Search

Google is going mobile in a big way. Following the announcement of Nexus One, the official Google phone, and the acquisition of adMob, Google is ready to make some serious moves on the small screen.
Early days of mobile advertising
Before smart phones hit the market, mobile advertisers were confined to the small screens of traditional mobile [...]

….


 

Wed 6 Jan 2010

Searching For PPC Success In A Down Economy

Posted by Admin under Google: AdWords, How To: PPC, Latest Info

The beauty of online marketing is transparency - there is no other medium in advertising within which a direct ROI or CPA can be associated without questioning a slew of externalities.

….


 

Tue 29 Dec 2009

Four Unobvious Strategies For Improving Google AdWords Profitability

Posted by Admin under Google: AdWords, How To: PPC, Latest Info, PPC, adwords, ctr

Sometimes the ideal AdWords strategies are counterintuitive. If you’re in a competitive market, you need every optimization you can get. The following tips will give you an edge in profitability.

….


 

Sun 25 Oct 2009

Two Golden Keys To Paid Search Success: Scale And Efficiency

Posted by Admin under Google: AdWords, How To: PPC, Latest Info, bid management, impression share, quality score

There are two key factors crucial to assuring the success of any large SEM optimization process: First, tuning the campaign so that it is efficient and second, scaling the account while maintaining the efficiency you’ve gained. Your key goal should be to identify incremental opportunity without losing profitability.

….


 

Thu 22 Oct 2009

5 Social Media Lessons For Paid Search Landing Pages

Posted by Admin under How To: PPC, How To: SEM, Latest Info, Search Ads: General

Can you apply the spirit of social media to other marketing channels?
At this year’s SMX East, after my presentation on Landing Page Usefulness—emphasizing a “usefulness” mission over “usability” tactics—it struck me: great landing pages can bring many of the ideals of social media to paid search marketing campaigns.
Here are five principles of social media marketing [...]

….


 

Tue 13 Oct 2009

Six Deadly Mistakes Of Web Page Testing & Tuning

Posted by Admin under How To: PPC, Latest Info

The importance and impact of online testing on your conversion rates cannot be understated. Yet as powerful as testing can be, it is a double-edged sword that can actually set you back if you are not careful. Poorly designed tests can take years to complete, and even worse, they might not provide concrete insights to [...]

….


 

Tue 6 Oct 2009

Manage PPC Risk With Multiple Match Types & Negative Keywords

Posted by Admin under How To: PPC, Latest Info

Choosing appropriate match types for PPC campaigns is one of the most important decisions an advertiser can make, having an impact on such diverse factors as costs, quality scores and ultimately overall success. Advertisers may choose to set their keywords to either “broad,” “phrase” or “exact” match types, each used for a different purpose.
Generally, setting [...]

….


 

Wed 30 Sep 2009

How To Get More PPC Traffic For Less Money

Posted by Admin under Google: AdWords, How To: PPC, Latest Info

Search advertising success is defined by relevance. The concept of relevance is broad, but logical: it’s the relationships between advertiser, keyword, ad copy and the landing page/ post click experience. So, how do we know if our relationships are strong, and our account is relevant?
Simple: Quality Score for Google, or Quality Index for Yahoo.
There are [...]

….


 

Tue 1 Sep 2009

Organizing Your PPC Account For Maximum Success

Posted by Admin under Google: AdWords, How To: PPC, Latest Info

Account organization is the first and most important step in the optimization process – it’s the foundation for success.

….


 

Sat 15 Aug 2009

How To Be A PPC Pansy: 5 Tips To Weaken Your Campaigns

Posted by Admin under Google: AdWords, How To: PPC, Latest Info

Highly profitable PPC accounts aren’t for everyone. Here’s some tongue-in-cheek tips you can implement to play it safe with PPC.

….


 

Mon 3 Aug 2009

How To Maximize The Impact Of Your Top Performing Keywords

Posted by Admin under How To: PPC, Latest Info, Search Marketing: Search Term Research

Behavior is unique for these high volume/value keywords and as a result, steps need to be taken to make these terms more visible for daily account management and analysis. The first step is to identify and isolate these top terms in order to help prioritize where to focus.

….


 

Thu 16 Jul 2009

Google Sets & Squared: Powerful Keyword Research Tools

Posted by Admin under Google: Other, How To: PPC, Latest Info, Search Marketing: Search Term Research

One of the toughest challenges facing pay-per-click marketers is keyword expansion. Marketers need to be adept at selecting keywords that will not only drive traffic, but more importantly, will drive conversions in a cost-effective manner. As competition intensifies, identifying unique, high quality keywords becomes increasingly important-and difficult. While basic keyword research remains important, search marketers [...]

….


 

Mon 13 Jul 2009

Best Practices For Auditing An SEM Account

Posted by Admin under Google: AdWords, How To: PPC, Latest Info

The big take-away from this is an understanding of how match types can work together. Match type optimization is the first step in the process to minimize costs without reducing click volume - and is the simplest step to execute.

….


 

Fri 26 Jun 2009

AdWords Conversion Tracking: How To Optimize Your Account 10x Quicker

Posted by Admin under Google: AdWords, How To: PPC, Latest Info

Wouldn’t it be wonderful if you could get data 10 times faster so you could make your bid & ad decisions in days instead of weeks or months? If you are presently only tracking sales conversions in AdWords, there may be a better way.

….


 

Mon 22 Jun 2009

Beginners Guide To Creating Mobile AdWords Campaigns

Posted by Admin under How To: PPC, Latest Info, Paid Search

The number of people who access the web from a mobile device is on the rise. However, those accessing the web from a mobile device with a full browser (such as an iPhone or Blackberry Storm) and those on a mobile browser (such as Blackberry Curve) see different sets of information, and, more importantly to [...]

….


 

Wed 17 Jun 2009

Using Predictive Modeling In Seasonal Search Campaigns

Posted by Admin under How To: PPC, Latest Info, Search Marketing: Search Term Research

Optimal bidding for performance is a complex task for search marketers. When placing bids every day, you must be mindful of the volatility in the marketplace due to changing search traffic, competition, matching algorithms that vary across search engines and the changing needs of your business. For many of you, particularly if you work in [...]

….


 

Fri 12 Jun 2009

How To: Excel At Excel For SEM Applications, Part 2

Posted by Admin under How To: PPC, In The Trenches, Latest Info

In part 1 of this series on Excel for search engine marketers, I started off by applauding the tool and pointing out how important it is to our industry. This week, before I get into the tips and tricks, I’d like to talk a little about training.
Excel, like any sophisticated tool, can be dangerous [...]

….


 

Next Page »