Link Building: General

Archived Posts from this Category

Tue 9 Feb 2010

30 Link Builders Discuss Backlink Analysis For Campaign Design – Part 1

Posted by Admin under How To: Links, Latest Info, Link Building, Link Building: General, Link Week, backlink analysis, link building campaign design

We asked 30 link building experts 9 questions about backlink analysis… and got 20,000 words of response. This article is part 1 of a 3 part group interview series on backlink analysis. Part 1 covers how backlink analysis – of your site and your competitors’ sites, as it applies to link building campaign design.
You’ll find [...]

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Tue 2 Feb 2010

What Is A Link Worth? Part 1: Valuing PageRank

Posted by Admin under Features: Analysis, Google, Google: SEO, Latest Info, Link Building, Link Building: General, PageRank, SEO - Search Engine Optimization

This posting is the first in an occasional series that will attempt to quantify the value of links – in this case, by measuring the value of links in terms of other links PageRank (i.e. how many PR4 links is a PR5 link worth). A later posting will cover market pricing of links with statistics from the various paid link markets, and other postings will cover what links are worth in terms of effort and resulting traffic. By the end of this series, a complete model for valuing linking…

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Wed 27 Jan 2010

How To Improve .EDU Link Requests Using Academic Metaphors

Posted by Admin under How To: Links, Latest Info, Link Building: General

As a web marketer who is requesting high-quality links from the gatekeepers of academic sites, understanding the lingo and professional culture of the academic world can greatly improve your success rate. Academic environments can be a bit more formal and regulated than web or business world. When you get through to a blogger or .com [...]

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Wed 20 Jan 2010

SEOmoz Launches Open Site Explorer, A Competitor (Replacement?) To Yahoo Site Explorer

Posted by Admin under Latest Info, Link Building: General, SEM Tools: Links, Yahoo: Site Explorer

SEOmoz has launched Open Site Explorer, a new tool that joins the already crowded field of link analysis tools. In choosing that name, SEOmoz is somewhat blatantly positioning it as a competitor, and perhaps eventual replacement, for Yahoo’s popular Site Explorer tool.

Open Site Explorer provides a number of data points pulled from SEOmoz’s Linkscape tool [...]

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Tue 19 Jan 2010

10 Tips For Working On A Collaborative Link Campaign

Posted by Admin under Latest Info, Link Building, Link Building: General, Link Week, link development

If you’ve never worked for a client who also has other people doing the same thing you do, just wait…you will. For particularly large or especially competitive link campaigns, it has become more commonplace for a company to try various options, sometimes all at once.
While covering several angles is definitely a smart marketing move, it also [...]

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Tue 5 Jan 2010

Link Building Trends For 2010

Posted by Admin under Latest Info, Link Building: General, Link Week

Happy New Year and welcome to the first Link Week of 2010!
Eric, Julie, Garrett and I wanted to share our thoughts and recommendations on what we think will “work” in regards to link building in 2010. Last year was one of the most algorithmically significant years our industry has seen in awhile and we [...]

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Mon 4 Jan 2010

Four Ways To Safely Syndicate Content

Posted by Admin under Industrial Strength, Latest Info, Link Building: General

One of the most powerful link building tactics is to create great content to give to third party web sites and requiring an attribution link back to your site. Many web site publishers are constantly looking for quality content. For example, bloggers have a continual need to publish to maintain their relevance. [...]

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Tue 22 Dec 2009

8 Steps To Avoid Link Analysis Paralysis

Posted by Admin under Latest Info, Link Building, Link Building: General, Link Week, backlink profiles, link analysis, link development

When you begin a link campaign, whether you’ve inherited one or you’re starting fresh, it’s obviously a good idea to get a sense of where things stand. There are tons of articles and tools out there that exist to help you do this, and that’s fantastic (and much nicer than what we had a few [...]

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Tue 15 Dec 2009

Linkable Asset Inventory: A Starting Point For New Link Building Campaigns

Posted by Admin under How To: Links, Latest Info, Link Building, Link Building Asset Inventory, Link Building: General, Link Week

What is it about your website (or your organization) that is truly linkable? What’s the most effective way to structure a link building campaign? What is the most effective first task for a link builder?
By creating an inventory of link building assets, you lay the foundation for a sustainable link building campaign, whether you’re a [...]

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Tue 24 Nov 2009

8 Tips To Make PPC Work With Link Building Efforts

Posted by Admin under Latest Info, Link Building, Link Building: General, Link Week

In this crazy digital era where even people like my poor old gospel-singing father look online for almost everything (usually guns and cashews), you really need to understand how to use as many types of advertising as possible in order to improve your efforts and expand your reach. Since link building is all over the [...]

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Tue 17 Nov 2009

21 Link Builders Share Advanced Link Building Queries

Posted by Admin under How To: Links, Latest Info, Link Building, Link Building: General, Link Week

Advanced link building queries, for the link builders who use them extensively, remain a closely guarded secret. It’s easy to understand why. For one, they want to protect a valued link source from getting flooded with link requests from the general link-seeking public. Secondly, there are some choice opportunities out there that would lose their [...]

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Tue 3 Nov 2009

The New Rules Of International Link Building

Posted by Admin under Latest Info, Link Building: General, Multinational Search

Links in one country have a different value than links in another—and the average PageRank of sites in particular countries is not the same. So best not to start an international link building project with PageRank considerations, but rather to consider the impact of location of linking sites.

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Tue 6 Oct 2009

SearchDNA Joins Crowded Field Of Link Analysis Tools

Posted by Admin under Latest Info, Link Building: General, SEM Tools: Links

At SMX East today, Linkdex is introducing its new SearchDNA tool — a link analysis tool that the company says goes deeper than the already crowded field that it’s competing against.

While some link tools only show up to 1,000 links (think Yahoo Site Explorer), Linkdex says SearchDNA has a database of about one trillion [...]

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Thu 3 Sep 2009

Link Diagnosis Launches New Tool: A Review

Posted by Admin under Features: Analysis, Latest Info, Link Building: General, SEM Tools: Links

Link Diagnosis, one of the most well-known link analysis tools around, has new owners, a new look, and some fairly substantial changes under the hood. But are all the changes an improvement? Well, after testing a beta version for a few days, and now using the new site that launched today, my answer is [...]

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Mon 20 Jul 2009

Leveraging Competitive Intelligence For Link Building Campaigns

Posted by Admin under Industrial Strength, Latest Info, Link Building: General

One of the most common recommendations people make about link building is to find out who links to your competitors (aka backlinking your competitors). This is a great idea, but many people who do this miss the most important point of why you do it. Let’s explore the good things you can do [...]

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Fri 10 Jul 2009

Are You Helping Facebook Outrank You For Your Brand Name?

Posted by Admin under Latest Info, Link Building: General, Link Building: Paid Links

Facebook allows you to embed fan pages on your own site, which might result in Facebook outranking you for your own brand name. For example, the Search Engine Land fan page has a link for me to “add a fan box to your site.” If you look at the code of that widget, [...]

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Wed 17 Jun 2009

Five Steps To Leveraging Great Content For Better Rankings

Posted by Admin under How To: SEO, Latest Info, Link Building: General, Search Marketing: Search Term Research

Recently, I was at an internet marketing convention where the question was posed to a panel: “As a search engine optimizer (SEO), what would you advise your clients to do if an extra million dollars fell into their lap?” The response from the SEOs on the panel was essentially “invest it all in creating great [...]

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Tue 2 Jun 2009

Google Loses “Backwards Compatibility” On Paid Link Blocking & PageRank Sculpting

Posted by Admin under Features: Analysis, Latest Info, Link Building: General, Link Building: Paid Links, SEO: Duplicate Content, SEO: Spamming, Top News

Imagine that you fired up your computer and found that a bunch of your programs no longer worked, because behind the scenes, the operating system had been upgraded without any backwards compatibility. That’s what happened this week with Google. Some things that were working just fine now are broken, because Google [...]

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