Google recently published a video reminding us of how bigger is better.

I agree that bigger is better, but not in every case. Google has stated and continues to state that the 3 formats that perform the best are: 728×90, 300×250, and 160×600. They mean business with this too, because they are not letting up about informing publishers of this.

However, I have seen some smaller formats outperform some of my bigger banners time and time again. (more…)