Search Marketing: Mobile

Archived Posts from this Category

Mon 8 Feb 2010

The iPad As Platform For SEM & Social Media Marketing

Posted by Admin under Features: Analysis, Latest Info, Search Marketing: Mobile, Social Media, Social Media Marketing, apple, iPad, mobile web, tablet

Apple clearly recognizes the importance of the mobile web, but did they get trigger happy and launch the iPad too soon? The launch of the new Apple device has lit up the internet with all sorts of criticisms, praises, questions and opinions. A question remains for those of us in the search marketing and social [...]

….


 

Mon 11 Jan 2010

The Big List: 2010 Marketing Predictions & Resolutions

Posted by Admin under Latest Info, SEM Industry: General, SEO: General, Search Marketing: General, Search Marketing: Local Search Marketing, Search Marketing: Mobile, Top News

Here we are, starting the second full week of 2010. Chances are good that you’ve already made your own marketing resolutions for the new year, or perhaps penned your own set of predictions for what 2010 will mean to online marketers. If so, you’re not alone; there’s been a lot of thinking about the new [...]

….


 

Tue 29 Dec 2009

Top 10 Reasons Your Website Should Go Mobile

Posted by Admin under Features: Analysis, Latest Info, Search Marketing: Mobile

The mobile web is a fascinating space that is still in its infancy. If the current capabilities of mobile devices are a sign of things to come, I can only imagine what will be possible five years from now.
Here are 10 reasons I think that anyone with an online presence should establish a [...]

….


 

Tue 20 Oct 2009

Mobile Answer Engines Battle Search Engines

Posted by Admin under Google: Mobile, Latest Info, Search Engines: Answer Search Engines, Search Engines: Word Of Mouth & Buzz Search Engines, Search Marketing: Mobile

A class of mobile “help” or “answer engines” has arisen as an alternative to traditional search engines. They hold out the promise more efficient, relevant or direct responses to queries than search engines can provide on the small screen. In several cases they involve the use of live human agents or a community of users [...]

….


 

Fri 11 Sep 2009

SEMPO Says Time To Get Serious About Mobile Search

Posted by Admin under Latest Info, SEM Industry: General, Search Ads: Mobile Search, Search Marketing: Local Search Marketing, Search Marketing: Mobile

SEMPO yesterday released a “POV” white paper that seeks to orient search marketers to the growing mobile market, mobile SEO and mobile paid search in particular. It cites the dramatic growth of mobile web usage and anticipated future growth in arguing that search marketers now need to take mobile seriously. Developed by SEMPO’s Emerging Technologies [...]

….


 

Wed 15 Apr 2009

JumpTap Launches Advanced Mobile PPC Marketplace

Posted by Admin under Latest Info, Search Engines: Mobile Search Engines, Search Marketing: Mobile

This morning mobile search provider and ad network JumpTap launched “tapMatch” a new PPC marketplace for mobile phones. It accommodates both display and text ads — including both search and contextual — advertising across major carriers in the US and Europe. According to the company it offers the most advanced targeting capabilities of any mobile [...]

….

 

Mon 16 Mar 2009

comScore: 63 Million On Mobile Internet, 35 Percent Using It Daily

Posted by Admin under Latest Info, Search Engines: Mobile Search Engines, Search Marketing: Mobile, Stats: Search Behavior, Stats: Size, Stats: comScore, Top News

Metrics firm comScore released mobile internet usage data earlier today. It indicates significant growth in the numbers of people accessing the internet from their mobile phones vs. a year ago. The company says that today there are just over 63 million mobile web users in the US and 35 percent of them are online via [...]

….

 

Tue 6 Jan 2009

The Big List of 2009 Marketing Predictions

Posted by Admin under Latest Info, SEM Industry: General, Search Marketing: General, Search Marketing: Local Search Marketing, Search Marketing: Mobile, Top News

If you’ve been thinking about what’s in store for 2009, join the crowd. The start of a new year always brings out the proverbial crystal ball, but perhaps this year more than most, online marketers are trying to figure out what’s around the corner.
To that end, here’s a big list of articles and blog [...]

….

 

Mon 8 Dec 2008

Google AdWords Adds New Mobile Targeting Options

Posted by Admin under Google: AdWords, Latest Info, Search Ads: Mobile Search, Search Marketing: Mobile

Google has announced new mobile advertising options to target the iPhone, G1, and other mobile devices with full HTML web browsers.
Advertisers can now create separate campaigns that are targeted specifically toward mobile searchers with smart phones. You can write mobile-specific ads and get…