SEM Industry: General


A vocal contingent of search engine optimizers is up in arms today, saying Google is “offering SEO consulting services.” There are posts on Sphinn here and here, not to mention plenty of related tweets.
Only thing is, Google isn’t doing anything they haven’t done for years and to say the company is “offering SEO services” seems [...]

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SEMPO, the Search Engine Marketing Professional Organization, has launched its sixth annual “State of Search Engine Marketing” survey. Search marketing professionals — either in-house or at an agency — are welcome to participate, and you don’t need to be a SEMPO member.
The study will project planned spending across the industry for search, advertising, and [...]

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SEOmoz, the well-known, Seattle-based SEO agency, is getting out of the agency business. In a blog post today, CEO Rand Fishkin says the company will focus instead on SEO-related software and tools. SEOmoz recently launched Open Site Explorer and has offered a variety of SEO tools for several years now.
SEOmoz also says it’s strengthening the [...]

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Matt Cutts of Google posted two videos. One was a short video answering a question on where he thinks Google and search will be in 2010. The other was a long video, re-creating his presentation on the “state of the index” from his presentation given at PubCon in late 2009. Here are [...]

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HuoMah Blog discovered that yet another person is trying to claim a trademark on the term SEO, search engine optimization. Clinton Cimring of a company called “Search Engine Partner” filed a trademark application with United States Patent and Trademark Office on January 5, 2009. The filing claims first use SEO as a trademark was [...]

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Today is Martin Luther King, Jr day and the search engines are showing off their logos and themes for the special day. Below you can see logos from Google, Yahoo, Bing and other search engines. In addition, check out the 2009 and 2008 logos, if you missed them the previous years.
Google’s [...]

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Like Amazon did several months ago to U.S. affiliates, Amazon sent an email to their UK affiliates basically preventing them from using certain paid search techniques and free search techniques to drive sales to Amazon. The message sent to their UK affiliates yesterday read:
After careful review of our Associates programme, we have made the [...]

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Here we are, starting the second full week of 2010. Chances are good that you’ve already made your own marketing resolutions for the new year, or perhaps penned your own set of predictions for what 2010 will mean to online marketers. If so, you’re not alone; there’s been a lot of thinking about the new [...]

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Happy New Years! The Search Engine Land team would like to wish everyone a happy, healthy and successful 2010. Just for fun, I wanted to share the various logos from the search engines and also Google’s surprise.
Let’s start with Google’s “I’m Feeling Lucky” count down to New Years. Remember when [...]

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As many of you know, Google started their holiday logo blitz earlier this week. Google has now posted four of (I believe) five logos they have for the holidays. We also have logos from Yahoo, Bing, Ask, DogPile, Baidu and many other search engines and search industry web sites. I wanted to [...]

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I shouldn’t take the bait — Robert Scoble’s latest missive that SEO isn’t important. But sometimes I can’t help myself for wanting to provide some perspective. I’ve covered the space going on 14 years now. I’ve heard the SEO is dead spiel over and over and over again. I feel like a [...]

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Happy Thanksgiving everyone! In observance of the Thanksgiving holiday, we will likely not be writing much here today. But I did want to share with you, like I did at the Search Engine Roundtable, the various logos we have from Google, Yahoo, Ask, Bing, AOL and others in the search engine industry.
Google:

Yahoo (Flash):

AOL [...]

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Matt Cutts, known as Google’s search spam tsar, recently had a hair cut. Many people from the search industry noticed Matt’s new hair cut at recent search conferences. In short, Matt lost a bet about a release date of one of Google’s products and as a consequence, had to shave the hair off [...]

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After last week’s “Does SEO = Spam” debate erupted, I had a number of follow-up emails where I explained privately more about why SEO has such a bad reputation in some quarters, as well as what SEO is and isn’t, from my perspective. I wanted to share some of that below.
Bad Advice Sucks: From SEOs [...]

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I guess Derek Powazek isn’t done with attacking SEO. Now he’s published an SEO FAQ page which, sorry, really doesn’t provide much FAQ about SEO. So what the heck. I’ll deconstruct it. Be sure to also read my previous post, An Open Letter To Derek Powazek On The Value Of SEO.
What’s [...]

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Derek Powazek launched an attack on SEO yesterday that really said nothing that others haven’t ranted about before. I’ve responded to many of these attacks over the years in hopes of educating people about mistaken assumptions. I’ve largely given up. But I figured this time I’d give it another go with some [...]

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Two reports have come out almost simultaneously, from Efficient Frontier and SearchIgnite, offering insights into the US paid search market for Q3 2009. The two data sets are based on client search campaigns managed by both firms. The data are directionally consistent in most cases but slightly different in terms of specific percentages and figures.
Search [...]

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SEMPO yesterday released a “POV” white paper that seeks to orient search marketers to the growing mobile market, mobile SEO and mobile paid search in particular. It cites the dramatic growth of mobile web usage and anticipated future growth in arguing that search marketers now need to take mobile seriously. Developed by SEMPO’s Emerging Technologies [...]

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