SEM Industry: General

Archived Posts from this Category

Thu 11 Feb 2010

SEO Industry Cries Foul Over Google SEO ‘Services’

Posted by Admin under Google: Critics, Google: SEO, Google: Webmaster Central, Latest Info, SEM Industry: General, SEO: General

A vocal contingent of search engine optimizers is up in arms today, saying Google is “offering SEO consulting services.” There are posts on Sphinn here and here, not to mention plenty of related tweets.
Only thing is, Google isn’t doing anything they haven’t done for years and to say the company is “offering SEO services” seems [...]

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Tue 2 Feb 2010

SEMPO Invites Search Marketers To Take Its Annual Industry Survey

Posted by Admin under Latest Info, SEM Industry: General, SEM Industry: Organizations

SEMPO, the Search Engine Marketing Professional Organization, has launched its sixth annual “State of Search Engine Marketing” survey. Search marketing professionals — either in-house or at an agency — are welcome to participate, and you don’t need to be a SEMPO member.
The study will project planned spending across the industry for search, advertising, and [...]

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Mon 1 Feb 2010

SEOmoz Leaves The Consulting Business To Focus On Software

Posted by Admin under Latest Info, SEM Industry: General

SEOmoz, the well-known, Seattle-based SEO agency, is getting out of the agency business. In a blog post today, CEO Rand Fishkin says the company will focus instead on SEO-related software and tools. SEOmoz recently launched Open Site Explorer and has offered a variety of SEO tools for several years now.
SEOmoz also says it’s strengthening the [...]

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Fri 22 Jan 2010

Google’s Matt Cutts On 2010 & Looking Back At 2009

Posted by Admin under Google: SEO, Google: Web Search, Latest Info, SEM Industry: Conferences, SEM Industry: General

Matt Cutts of Google posted two videos. One was a short video answering a question on where he thinks Google and search will be in 2010. The other was a long video, re-creating his presentation on the “state of the index” from his presentation given at PubCon in late 2009. Here are [...]

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Thu 21 Jan 2010

Another Person No One’s Heard Of Tries To Trademark SEO

Posted by Admin under Latest Info, Legal: Trademarks, SEM Industry: Community, SEM Industry: General, SEO: General, Top News

HuoMah Blog discovered that yet another person is trying to claim a trademark on the term SEO, search engine optimization. Clinton Cimring of a company called “Search Engine Partner” filed a trademark application with United States Patent and Trademark Office on January 5, 2009. The filing claims first use SEO as a trademark was [...]

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Mon 18 Jan 2010

Martin Luther King Day Logos From Google & Others

Posted by Admin under Ask: General, Google: Logos, Latest Info, Microsoft: Bing, SEM Industry: General, Yahoo: General

Today is Martin Luther King, Jr day and the search engines are showing off their logos and themes for the special day. Below you can see logos from Google, Yahoo, Bing and other search engines. In addition, check out the 2009 and 2008 logos, if you missed them the previous years.
Google’s [...]

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Fri 15 Jan 2010

Amazon Slaps UK Affiliates Using Search Marketing Techniques

Posted by Admin under Latest Info, SEM Industry: General, SEO: General, Search Marketing: General

Like Amazon did several months ago to U.S. affiliates, Amazon sent an email to their UK affiliates basically preventing them from using certain paid search techniques and free search techniques to drive sales to Amazon. The message sent to their UK affiliates yesterday read:
After careful review of our Associates programme, we have made the [...]

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Mon 11 Jan 2010

The Big List: 2010 Marketing Predictions & Resolutions

Posted by Admin under Latest Info, SEM Industry: General, SEO: General, Search Marketing: General, Search Marketing: Local Search Marketing, Search Marketing: Mobile, Top News

Here we are, starting the second full week of 2010. Chances are good that you’ve already made your own marketing resolutions for the new year, or perhaps penned your own set of predictions for what 2010 will mean to online marketers. If so, you’re not alone; there’s been a lot of thinking about the new [...]

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Thu 31 Dec 2009

Happy New Years 2010 Search Logos & Google’s Surprise

Posted by Admin under AOL: General, Ask: General, Google: Logos, Latest Info, Microsoft: Bing, SEM Industry: General, Search Engines: Baidu, Top News, Yahoo: General

Happy New Years! The Search Engine Land team would like to wish everyone a happy, healthy and successful 2010. Just for fun, I wanted to share the various logos from the search engines and also Google’s surprise.
Let’s start with Google’s “I’m Feeling Lucky” count down to New Years. Remember when [...]

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Thu 24 Dec 2009

Christmas ‘09 Logos From Google & Others

Posted by Admin under Ask: General, Google: Logos, Latest Info, Microsoft: Bing, SEM Industry: General, Top News, Yahoo: General

As many of you know, Google started their holiday logo blitz earlier this week. Google has now posted four of (I believe) five logos they have for the holidays. We also have logos from Yahoo, Bing, Ask, DogPile, Baidu and many other search engines and search industry web sites. I wanted to [...]

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Wed 16 Dec 2009

Is SEO Dead? 1997 Prediction, Meet 2009 Reality

Posted by Admin under Features: Analysis, Latest Info, SEM Industry: General, SEO: General, Search Marketing: General

I shouldn’t take the bait — Robert Scoble’s latest missive that SEO isn’t important. But sometimes I can’t help myself for wanting to provide some perspective. I’ve covered the space going on 14 years now. I’ve heard the SEO is dead spiel over and over and over again. I feel like a [...]

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Thu 26 Nov 2009

Happy Thanksgiving & Programming Note

Posted by Admin under Google: Logos, Latest Info, SEM Industry: General, Top News

Happy Thanksgiving everyone! In observance of the Thanksgiving holiday, we will likely not be writing much here today. But I did want to share with you, like I did at the Search Engine Roundtable, the various logos we have from Google, Yahoo, Ask, Bing, AOL and others in the search engine industry.
Google:

Yahoo (Flash):

AOL [...]

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Wed 21 Oct 2009

Google’s Matt Cutts, Cuts His Hair

Posted by Admin under Google: Employees, Latest Info, SEM Industry: Community, SEM Industry: General

Matt Cutts, known as Google’s search spam tsar, recently had a hair cut. Many people from the search industry noticed Matt’s new hair cut at recent search conferences. In short, Matt lost a bet about a release date of one of Google’s products and as a consequence, had to shave the hair off [...]

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Mon 19 Oct 2009

Thoughts On Web Developers, SEO & Reputation Problems

Posted by Admin under Features: Analysis, Latest Info, SEM Industry: Community, SEM Industry: General, SEO: General

After last week’s “Does SEO = Spam” debate erupted, I had a number of follow-up emails where I explained privately more about why SEO has such a bad reputation in some quarters, as well as what SEO is and isn’t, from my perspective. I wanted to share some of that below.
Bad Advice Sucks: From SEOs [...]

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Tue 13 Oct 2009

SEO FAQ That’s Not From The Land Of Unicorns

Posted by Admin under Features: General, Latest Info, SEM Industry: Community, SEM Industry: General, SEO: General

I guess Derek Powazek isn’t done with attacking SEO. Now he’s published an SEO FAQ page which, sorry, really doesn’t provide much FAQ about SEO. So what the heck. I’ll deconstruct it. Be sure to also read my previous post, An Open Letter To Derek Powazek On The Value Of SEO.
What’s [...]

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Tue 13 Oct 2009

An Open Letter To Derek Powazek On The Value Of SEO

Posted by Admin under Features: General, Latest Info, SEM Industry: Community, SEM Industry: General, SEO: General, Top News

Derek Powazek launched an attack on SEO yesterday that really said nothing that others haven’t ranted about before. I’ve responded to many of these attacks over the years in hopes of educating people about mistaken assumptions. I’ve largely given up. But I figured this time I’d give it another go with some [...]

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Tue 13 Oct 2009

The State Of Search: Q3 Data From Efficient Fronter And SearchIgnite

Posted by Admin under Latest Info, SEM Industry: General, SEM Industry: Stats, Search Marketing: General

Two reports have come out almost simultaneously, from Efficient Frontier and SearchIgnite, offering insights into the US paid search market for Q3 2009. The two data sets are based on client search campaigns managed by both firms. The data are directionally consistent in most cases but slightly different in terms of specific percentages and figures.
Search [...]

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Fri 11 Sep 2009

SEMPO Says Time To Get Serious About Mobile Search

Posted by Admin under Latest Info, SEM Industry: General, Search Ads: Mobile Search, Search Marketing: Local Search Marketing, Search Marketing: Mobile

SEMPO yesterday released a “POV” white paper that seeks to orient search marketers to the growing mobile market, mobile SEO and mobile paid search in particular. It cites the dramatic growth of mobile web usage and anticipated future growth in arguing that search marketers now need to take mobile seriously. Developed by SEMPO’s Emerging Technologies [...]

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