Yahoo: Search Ads

Archived Posts from this Category

Wed 27 Jan 2010

Yahoo Gains “Default” Search Deal With Ubuntu

Posted by Admin under Latest Info, Yahoo: Partnerships, Yahoo: Search, Yahoo: Search Ads

One small search victory for Yahoo: a new default search deal with Ubuntu, the free Linux-based operating system. Ars Technica reports:
Canonical, the company behind the popular Ubuntu Linux distribution, revealed today that it has established a revenue sharing agreement with Yahoo. As part of the deal, the Firefox Web browser that is shipped in Ubuntu [...]

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Tue 19 Jan 2010

Yahoo Search Marketing Launches New Network Distribution & Import Campaigns

Posted by Admin under Latest Info, Yahoo: Search Ads

Last week, I wrote about two new features coming to the Yahoo Search Marketing platform. Those two features, the new network distribution and import campaigns, are now live for Yahoo advertisers.
Yahoo has reportedly sent out an email to advertisers, notifying them of the new features.

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Mon 18 Jan 2010

Google Gets 75% Of Paid Search Clicks & Dollars: Report

Posted by Admin under Google: AdWords, Latest Info, Microsoft: Bing, Search Ads: General, Stats: Spend Projections, Top News, Yahoo: Search Ads

Three of every four paid search clicks happen on Google, and 75 cents of every paid search dollar is spent on Google. That’s according to the latest quarterly report from Efficient Frontier, a search advertising agency that manages more than $750 million in annual digital spending annually. The stats cover Q4 of 2009, and show [...]

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Thu 14 Jan 2010

Yahoo! to Update Sponsored Search with Network Distribution and AdWords Import

Posted by Admin under Latest Info, Yahoo: Search Ads

Next week, Yahoo! plans to release two updates to their Sponsored Search program.

First up, the Network Distribution feature will allow advertisers to run ads on Yahoo! search pages, partner sites or both. Advertisers will also be allowed to set different bids for Yahoo! and partner sites.

Secondly, Yahoo! is adding the ability to import campaign data from your Google AdWords account.

If you want to see how these new features will work, Yahoo!’s prepared a video, which is embedded below:

 

Thu 14 Jan 2010

Yahoo Search Marketing Adds Network Distribution & Improved Importing

Posted by Admin under Latest Info, Yahoo: Search Ads

After about a quarter of Yahoo Search Marketing not announcing any major product updates, Yahoo has announced two new features to the search ad product. The first feature is named Network Distribution and allows advertisers to select if they want to advertiser on Yahoo’s entire network or if they want to advertise just on [...]

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Thu 19 Nov 2009

Microsoft-Yahoo Search Deal On Track For Completion

Posted by Admin under Latest Info, Legal: General, Microsoft: Bing, Yahoo: General, Yahoo: Partnerships, Yahoo: Search, Yahoo: Search Ads

According to AllThingsD the MicroHoo search deal is nearing completion and “definitive agreement” status. Speculation that the deal was in trouble started happening when the two companies failed to meet their self-imposed October 27 deadline to finalize the complex agreement. However it appears the circumstances were just as reported in the parties’ 8-K filing with [...]

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Tue 20 Oct 2009

Yahoo Down YoY, Flat From Q2, Search Ad Revs Down 19 Percent

Posted by Admin under Latest Info, Yahoo: Business Issues, Yahoo: General, Yahoo: Search Ads

Yahoo just announced quarterly revenues of $1.575 million, which represents a 12 percent decline from the third quarter of 2008 and is basically flat vs last quarter. However the company saw a 19 percent decline in search ad revenue YoY but flat sequentially.
Yahoo CEO Carol Bartz characterized Q3 as “solid” in the press release and [...]

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Thu 15 Oct 2009

Yahoo To Drop Paid Inclusion Program

Posted by Admin under Latest Info, Top News, Yahoo: Search, Yahoo: Search Ads

There have been some rumors that Yahoo will be dropping their paid inclusion program by the end of this year. Danny Sullivan, the Executive Editor here at Search Engine Land, has received confirmation of this rumor from a Yahoo representative on a panel today (not sure which panel).
Yahoo wasn’t sure how they would handle [...]

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Tue 13 Oct 2009

Yahoo Pay Per Click Settlement Details Goes Out To Advertisers

Posted by Admin under Latest Info, Legal: Clickfraud, Yahoo: Legal, Yahoo: Search Ads

This morning, many Yahoo advertisers received an email from Rust Consulting letting them know, they are included in a legal settlement over Yahoo search ads. The settlement web site, which is at inreyahoosettlement.com explains that the “lawsuit alleges that customers contracted for targeted ad placements through two products, “Sponsored Search” and “Content Match” (and [...]

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Mon 12 Oct 2009

Yahoo Allows Search Ads In BOSS Via 3rd Party Partner

Posted by Admin under Latest Info, Yahoo: Search Ads, Yahoo: Search Builder

The Yahoo Search Blog announced that BOSS developers can now add Yahoo Search ads in their search results. This will give developers a way to help monetize the BOSS applications they have built.
How do you get ads in your BOSS results? You have to apply for approval by one of Yahoo’s 3rd party [...]

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Fri 9 Oct 2009

Yahoo Search Ads Now Filtered By Site Option

Posted by Admin under Latest Info, Yahoo: Search Ads

The Yahoo Search Marketing Blog announced the search ads displayed on Yahoo Search are now filtered based on the filtered sites you select on the left bar.
For example, here is a search for a product in Yahoo Search:

Notice all those ads? Well, when I filter the results to Amazon only, Yahoo only shows an [...]

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Mon 5 Oct 2009

Yahoo Search Marketing Will Continue To Innovate With Desktop Tool, Rich Ads, Network Distribution Control & More

Posted by Admin under Latest Info, Top News, Yahoo: Search Ads

The Yahoo Search Blog announced despite all the folks feeling they gave up on search when signing the Microsoft deal, Yahoo will continue to innovate their search marketing platform. If the deal goes through, technically, Microsoft will power Yahoo’s search technology on both the organic and paid side – but, like I said above, [...]

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Wed 30 Sep 2009

Yahoo Search Ads Now On iPhone & Android Mobile Devices

Posted by Admin under Latest Info, Yahoo: Mobile & Go, Yahoo: Search Ads

The Yahoo Search Marketing Blog announced that your search ads will now automatically be displayed on iPhone & Android mobile phones. Yes, Yahoo said, this is an automatic opt in for all advertisers.
Yahoo said, “As of today, your ads should begin appearing immediately on these devices for relevant searches, if they have not already.” [...]

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Sun 20 Sep 2009

Harvard’s Edelman Proposes A Bill Of Rights For Online Advertisers

Posted by Admin under Google: AdWords, Latest Info, Microsoft: adCenter, Search Ads: General, Yahoo: Search Ads

It’s time for an online advertisers bill of rights. So says Harvard assistant professor Ben Edelman, who has spent years researching Internet advertising and compares the current landscape to a “wild west.” Edelman recognizes the “staggering” opportunity that online advertising provides, but says the current system has problems that “threaten to destabilize online advertising—wasting advertisers’ [...]

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Fri 11 Sep 2009

Yahoo Search Ads Get Price Change & New Report While Microsoft adCenter Gets Ad Preview

Posted by Admin under Latest Info, Microsoft: Bing, Microsoft: adCenter, Yahoo: Search Ads

The Yahoo Search Marketing blog announced the new pricing changes are now in affect within the auction pricing model used by Yahoo Search Marketing. Overall, Yahoo said most advertisers should notice a decrease in their click spend.
Yahoo also announced a new report that shows which Yahoo partners are clicks are coming [...]

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Fri 14 Aug 2009

Yahoo Search Ad Pricing Changes Coming Soon

Posted by Admin under Latest Info, Yahoo: Search Ads

I just received an email from the Yahoo Search Marketing team that discusses how they will be changing the pricing model for search ads run through them. It is not 100% clear to me exactly how this will work, so I will cut and paste the email below and follow up with Yahoo to [...]

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Wed 29 Jul 2009

Micro-Hoo Details: Q&A With Mehdi & Schneider

Posted by Admin under Latest Info, Microsoft: APIs, Microsoft: Bing, Microsoft: Business Issues, Microsoft: adCenter, Top News, Yahoo: Partnerships, Yahoo: Search, Yahoo: Search Ads

Danny and I had an opportunity to talk with Microsoft SVP Yusuf Mehdi and Yahoo EVP Hilary Schneider earlier this morning. Both were instrumental in the deal and will be deeply involved going forward. They characterized the parties’ search integration as a long-term partnership, which implies ongoing cooperation and a high degree of collaboration.
We had a [...]

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Wed 29 Jul 2009

It’s Finally Official, Microsoft & Yahoo Make A Deal, Yahoo Gives Up On Search

Posted by Admin under Latest Info, Microsoft: Business Issues, Microsoft: Partnerships, Microsoft: adCenter, Top News, Yahoo: Business Issues, Yahoo: Partnerships, Yahoo: Search, Yahoo: Search Ads

As expected, Microsoft and Yahoo have finally struck a deal, one that with regulatory approval, they hope will be in place by early 2010. Microsoft has issued a press release and created a minisite about the deal. A press conference is happening later today (which we’ll live blog), and we’ll have continuing coverage. The [...]

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